novelty flash drive ….
Hello, this post covers the steps, thoughts, and processes that went into creating a novelty flash drive. These flash drives have graced the shelves of Boots, Tesco’s and other international high-street retailers and to think, it all started as a happy accident (almost).
Stage 1 – The product concept
The initial drawings and images weren’t created to be flash drives – they were going to be characters as part of a marketing theme that would feature on email signatures, brochures, trade stands, and other collateral – not flash drives.
These darker characters were created to be the opposite of the Satzuma Man which was a glowing orange character which looks like a happy marshmallow. He was the ‘goody’ so to speak.
As time evolved, so did the roles and priorities of the characters. It was discussed that these characters should be turned into something else, why not a product?
Not the first attempt at creating a product
This wasn’t the first time at making a novelty product – I should be ashamed to say that the first ever character to be created was the Satzuma Man… as Elvis. He looked more like Carlton Banks from the Fresh Prince and he was a pretty terrible version at that. I’m happy to say that this design is lost to eternity, never to grace your screens.
The Original Character Art – Pre-Production
The Flash drive models were based on my designs and illustrations. Although, if I was to be brutally honest… I was never keen on the stuck-on googly-eyes. It added a bit of humour but made the product feel a cheap-looking in my opinion.
Notice the early “Rufus” was a bit more moronic looking and mean? This was because he was supposed to be a villain to the Satzuma Man, you weren’t supposed to like the gormless rodent that meddled with the products and machines in the gadget factory! As time went on, more love was given to Rufus both commercially and conceptually and he became the “goody” with this, his features softened and he became cute – for a factory rodent.
Stage 2) 3D Modelling
Once I created the 2d designs of the characters, the brief and reference images were sent to a factory to start creating the prototype. The rat and the dog was made up in a 3D program which was then sent back to us for approval. After this, the factory got down to creating the tooling.
Stage 3 ) The Product
It’s alive! Once the factory had made and completed the prototypes based on my specifications. The product was then produced in bulk, packaged and shipped out to the large high-street retailers. Melvin, Rufus and the flash housing are all copyright Satzuma LTD.
If you have any questions with regards to the project or any other project feel free to get in touch. If you are looking at creating a model, miniature or a product I may be able to offer assistance.