How to sell your board game and make money

Creating a cool game is one thing, making a game that sells is another. This post covers how to sell your board game and make money in easy to follow stages. As an acknowledgment of my skills and experience, I have co-created successful party games in the past.

The Commercial Director’s informed games commercial success in figures. This was also fairly recent as from 2017 onwards.

The games that I was involved in creating earned £200k in revenue – nothing to sniff at and this post will share that information.

How to sell your game and make money!

Intro – Monetising your game after creating it

Your number 1 priority should be making a great game that people can play and enjoy – don’t deviate from this principle. Making a halfhearted job and ‘just shipping’ it will backfire in the board gaming community.

If you want to sell your game in the future, make a good game!– don’t cheat your audience into buying a terrible product.

Creating the game – approach

My approach to creating a game was a bit different from many I feel. it didn’t come from an insatiable need to express my artistic desire or tell a narrative that will revolutionise the world.

The game as created based on a ‘ready’ market that didn’t need educating on what the game was.

We based our concept on a pre-existing model and try to improve upon it – it wasn’t left to chance and gut feeling when developing the game and all of its expansions. The actions were deliberate and researched before the game was created.

You have a look at one of the early editions here. Which takes you to Amazon, or you can get the general idea from this image.

Quality of game
We wanted to create a game people would enjoy!

We created a UK version of the game that filled a gap – it started as an idea and evolved it something that was bigger and more potent over time and became its an entity that could stand on its own 2 feet.

3 main approaches to selling your game

Moving on, here is a quick overview of how to make money from your game.

  • 1) Sell it retailers or individual shops
  • 2) Pitch it to games publisher or distributer
  • 3) Use a crowdfunding platform such as Kickstarter or IndieGoGo

How to sell your game and make money through publisher/distributor and earn over | 200k

I was involved in creating a party game that earned over 200k in turn over in one year and over 100 k (give or take) in subsequent years.

Game in action

Selling your game directly to a publisher or game distributor can bare large financial fruit. An advantage of getting your game in front of a large game distribution company is that they can sell your game in large quantities too. They have the channels, marketing, catalogues, and contacts. – You may, or may not!

So how do you get your game in their inventory?

You pitch to them

How to pitch your game to a seller and make money – wholesale

In order to look the professional, your game will need to look the part – eg be ready to ship, be affordable to buy and come with any marketing so you can to prove the game exists.

Don’t leave to much to the imagination, look as ready as you can be.

In order to pitch your game to the correct people, it will come down to knowing the right people. A previous colleague of mine used various methods to find the correct contacts, here are 2 I can recall worked well:

1) Finding them on LinkedIn

2) By going to shows and arranging meetings.

Pitching a game to a large distributor isn’t easy, but things with the best rewards rarely are!

My role in the process of winning such business (in addition to product creation) was to create pitch boards with renders and mock-ups of the games. These were often followed up with marketing PDF’s for buyers at the companies skim through.

I will let you in on a little something else also, should you get in with a successful game

Upsell your game to move toward a 200k gaol

So, you have a proven track record with a distributor, you have sold the game and now what do you do?

We gave them more – although there was a challenge here, we didn’t have more to give – initially anyway.

At this stage, we conceptualised prototypes of expansion packs and extra games and then pitched the “Final game” to the distributor via ‘mock-ups’ on a pitch board which may have still be in the concept stages.

*The games weren’t manufactured until an order was placed.

I won’t lie to you, this can be a risky way of creating a product. You should try your utmost to get a batch or set of prototypes ready to get around this risky approach.

These pitches and subsequent pitches which were driven by the commercial success were won with what was said and what was shown on the boards. At the best of times, a prototype of the game was made.

Pitch artwork for game
How to sell your game – use pitch artwork, This is an illustration down to the box and shadow.

So, that is the power of the pitch – don’t underestimate it and considering the potency of your game and whether it can be scaled.

Did that party game really earn 200k?

I think for the first run of the Family Edition of the game, from one single order – it was approximately 200k turn over in orders, and $150K in profits according to the Commercial Director. And more additions of the game were created.

So, yes – 200K then even more over the years. As it was it was being sold in other countries and snowballed.

How to sell your board game and make money | shop & retailer

As part of your strategy to either grow your wealth or hit a 200k target (or any number), you should consider selling your game direct to a large retailer. As above, the process of winning the business and selling your game to high street stores such as WH Smiths in the UK you should explore the tactics of pitching and trying to win business.

For the sake of clarity, I will discuss the steps in order to sell your game to a high-street store and what was involved in the process.

  1. Make sure you have your game ready. The more you have it together, the better this will be for you when you try to pitch your game
  2. Dot your I’s and Cross your T’s – in other words make sure you have all conformity, barcodes and product information ready.
  3. Is the product ready to be shipped? – fulfilment. Retailers like it to be straight forward and not have to worry about getting and unprofessional product etc. Have a warehouse or fulfilment centre ready to meet demand if the retailer places an order?
  4. Build Trust – Retailers don’t want to take foolish risks. If there is an indication of an existing market or you have sold games before, consider putting this in your proposal.
  5. Packaging – in retail, the packaging is more important than you may realise. The box art and how it looks on a retail shelf is incredibly important to a retailer and to the person buying the product. You need to make your product stand and look appealing. Its the box that may sell the game in the end.

It could also be worth noting that if you are yet to make or manufacture your box but have the artwork to utilise the visuals to create a planogram. This will help sell the dream and make your game look a little more real to the retailers.

These are some of the keys points I have been involved in when both collaborating and creating a proposal to a retailer.

This point was, in addition to the method of selling your game to the distributer a large contribution to it’s a financial success.

How to Kickstart your game and earn over 200k – if only knew.

Kickstarter Template Graphic
Kickstarter template graphics

Although, I have yet to be involved in creating a successful Kickstarter that sells 1000’s of unit most of my experience comes with working with retailers.

Companies have earned millions on Kickstarter

A website such as Stonemaier games covers lots of hints and tips on how to create a Kickstarter and make a success of it. If you have a moment you should take the time to read some of the articles.

I would also like to mention the games companies that made Bears VS Babies and Throw Throw Burrito, both of these board games were hugely successful on Kickstarter before going onto nailing it in retail. I have seen these games in Waterstones, John Lewis, WH Smiths & others in passing.

Both of the games had a huge fan base and used Kickstarter to its maximum potential. They used Kickstarter for what it does best – to validate a product and get ready for the next big step.

That next big step… conquer retail.

If you are intending on launching a Kickstarter anytime soon …. don’t launch unless you have a crowd waiting to place an order and buy your game!

Your crowd is crucial to a game’s success on the likes of Kickstarter. No crowd? Probably no crowdfunding either.

If you want to hit the bigger numbers get all of you marketing up to scratch first and then roll it out. If you are struggling there is no shame in canceling your campaign and moving it to another day.

Kickstarter is a great way of getting your product validated and tested before going to retail. I have written a post here on how to design a Kickstarter page.

How to sell your board game and make money – summary

I hope this post was useful and offers some insight into selling your game to the big retailers and distributors. As mentioned above, the large sum of money was earned through selling to a retailer and distributors.

If you would like to know a bit more about the making of the party game, you can view the post here and read at your leisure. This post discussed more of the design stages as opposed to the money aspect of the game creation.

Selling your game – my credentials.

I am a designer with 10 years’ experience and I have been involved in creating party and card games! Whoop whoop, if you would like to know a bit more about my services you can read more about my freelance card game design and get in touch.

Thank you for reading how to sell your board game and make money, if it was useful feel free to share.

“how to sell your board game and make money”

Other useful posts about games :

How we made a successful card game for retail

How to create a Kickstarter page

Packaging design examples

How do I design an email marketing campaign for old leads?

So “How do I design an email marketing campaign for old leads?”… overview.

This post offers some potent tried and tested methods you can implement into your email marketing campaign to get those old leads to sit up and pay attention! They may be asleep now, but hopefully, by the end of this list, they will feel as refreshed as your with your marketing ideas.

Reading on – nuggets of juicy information on how to design an email marketing campaign for your old leads. Rock on!

Get responses from old email marketing leads - picture of old people
Get a response from old email marketing leads!

Who are your ‘old leads’?

A good starting point, who are your old leads? Why do you regard them as old? What have they done to warrant being targeted and regarded as ‘old’. Another way to look at your old contacts and subscribers is to view them are as loyal customers and clients. The list below covers tried and tested ideas, but perhaps a good place to start is how you perceive them, and how in turn they may come to perceive you.

1 ) Most important, offer something ‘they’ want

I wanted to start with this point as I felt it was actually the most obvious but possibly most overlooked. If you are failing to get the enquiries or interest are you failing to engage the reader? Are you selling a product that they no longer want or need? Are you talking about a topic they no longer care about? If so, how can you change it?

How to do it

Make your marketing about ‘them’ and their business – not yours. Tell and show them how you can help them to grow.

Fulfil their needs first!

2 ) Offer a loyalty scheme

So they have been on board for a long time but there has been no activity from them? You could potentially offer a discount to try and coax them back to life and become an active subscriber. Give a bumper service to the loyal ones and offer a reward.

3 ) Treat your ‘old email marketing leads’ as special customers.

In the body of your email consider using wording that makes your trusty old subscribers feel special and acknowledges that they have been loyal for a long time. Perhaps, writing a message along the lines of :

“Dear (name), as a loyal customer we have decided to offer you (x service) for a limited time. The company wouldn’t be where it is today without its loyal customers such as yourself and that is why we have decided to offer you this excellent reward!”

4 ) Talk about something new

It’s a very strong possibility that your old leads are bored with what you have to say, your brand your message anything and everything – people get bored very easily, and especially the internet user. In the past, I have noticed a strong correlation in campaigns with the wording “New” generally pushing more interest. So, create something new, or talk about something new.

5 ) If you have a tidy list, address them directly

If you have a contact list with all the personal *contact names as and where they should be you could write an email campaign addressed directly to them. But this only works as well as the cleanliness of the list. For example :-

Clean List

Dear Dave Higgins

Vs Untidy List

Dear 123 at qwqwq

Why is the second example like that? Because the name field was left with a trash name or a number in the field because somebody forgot to change it or the subscriber didn’t give you their actual name.

In other words, the form – personal name – form field will pull in whatever data is in the “name” column. be it good or bad.

6 ) Change up your email design to catch the attention

Visuals do work. Have some catchy images, logos and importantly a Call to action! Click me!

How do I design an email marketing campaign for old leads - example
Example of a responsive mailshot

My Old leads – They are still playing backgammon?

Made it this far down the list eh and your old email marketing leads still haven’t turned their heads away from their game of backgammon? Don’t worry just yet, we still have some thoughts and ideas yet that will hopefully help you in getting responses! Continue reading – How do I design an email marketing campaign for old leads!

7 ) Use stats and numbers

Analytics’ data or sales figures can be a good way or proving how good your service is – with numbers! It makes you look authentic. I also believe (my opinion) people love data and numbers as it makes information easy to digest.

Hey! don’t lie about your numbers or stats. There will come a day when people won’t believe what they read – if that day hasn’t arrived already.

8 ) Use a timed offer to encourage an urgent response from your old leads

I have mentioned this in a previous post (link) but placing a timed response or a limited offer can encourage urgent action. This approach can be a little pushy in my opinion but I can’t deny that I have seen it used effectively including by myself.

9 ) Consider who your old leads are – your message, your tone.

This is important, who are you talking to? Your messaging needs to resonate with them. It needs to talk to them and it needs to be useful to them – create good content for your quality readership. Connect.

10 ) Solve their problems, help with their pains

Companies/businesses/people have pains – not ones for a real doctor, business ones I mean. These pains can vary from: How to get more leads, how do I get people to stay on my website, how do I get people to sign up, how do I make this easier, I have no time, I’m tired, etc, etc.

So once you have identified their pains, and if you are familiar with your industry, you will be better equipped at answering their questions and helping to solve their problems. Using you, or your service will help solve their problems – or better still. Avoid them altogether!

11 ) Try to be helpful

As mentioned a couple of times in this post make contacting your email leads about them and how you can help with your experience. Answer questions create posts, try to see what types of questions your demographic ask by trawling forums and post online to give you indications or if you have a survey software use that to learn about them.

12 ) Speak their language

Try to speak their lingo. If they use industry-specific jargon use this in your email to make it sound like you know what you are talking about (oh, and check that you know what you are talking about). If your email marketing is more B2C then try to understand the demographics of your readership, how old are they, are they male, female, what are their hobbies and so on.

learn who they are.

13 ) Check you are emailing the right people

If you have a very specific few golden leads out there and they have stopped answering your emails or opening them, check to see if they are still working at the company or have moved to another department.

You can use LinkedIn to see who is correct contact and start building a new working relationship.

Summary | How do I design an email marketing campaign for old leads

I hope this post is useful. I have given you some tried and tested ideas which I have seen work first hand in the past with my email marketing experience. Many of these approaches should be useful for tomorrow and for the future as many of the tips approach geared toward what messaging is as well as how.

It is worth your while employing not just one of the tactics above for best results but many with a mix and match to see which are most useful for ‘your’ email marketing. There isn’t a golden bullet for things like this as some would like to sell to you, it requires learning and effort. I have sent out many, many campaigns over the years and have seen which works for gifting, retail, subscriptions, and general newsletters.

Setting aside the technical information, the tricks etc, it often tends to boil down to something you probably already know, and I knew but didn’t want to admit either – they weren’t interested...

So make them interested

Sell something your customer or client ‘wants’ or needs. Don’t push something onto them that they don’t want or need. It is a tired and boring struggle for both parties.

As time goes along, trial and error will show which tactics bare the most fruit – all the best in “designing email marketing for your old leads.”

About Me – A Designer

I have worked on numerous email campaigns over the years sending campaigns to 1000’s of contacts. Much of the data I have written here has been based on my first-hand experience of blood sweat and tears and also with keeping myself up to date with new email marketing ideas. You are more than welcome to read a bit more about me below.

You may find the article on the 32 tips useful for more visual design tips.

Other Helpful Posts

How to get your packaging printed in China | 9 insights for Designers, Entrepreneurs & Startups

How to get your packaging printed in China in simple steps. This topic covers how to get your packaging printed in China from the concept to sending your design to a Chinese factory and getting printed proofs!

This post has been written based on past experience, in working with factories from overseas. My packaging design and artwork has featured on boxes in the UK and across the globe. If you would like to see some more samples of my packaging feel free to have a look!

Getting your packaging made in China
Getting your idea made!

General information about this post :

– The pitfalls
– What to expect when working with the factories.
– The typical stages
– Other details experiences

This article discusses my professional experience in getting packaging artwork printed with Chinese suppliers – all experience told from a design perspective.

I hope that this post will help you make an informed decision and how to go about getting the results you want from your suppliers.

You can get your artwork printed in China from a reputable factory or supplier. The challenge is finding a reputable factory and supplier and when you can’t speak the language, it can be difficult.

1 ) How to get your packaging made for your product (Chinese Factory)

If you are a business, an entrepreneur or someone looking to get a product manufactured for the retail market you will need packaging for your product, unless you are intending to sell only online using brown boxes. If you would like to read or see some of my eCommerce design you can view it here.

To be taken seriously, you will need to have professional packaging made.

Working with Chinese suppliers can be a great cost saving measure but you will need make sure you select the right one.

Mass production packaging
Mass production packaging

2 ) Why do companies get packaging for their products manufactured in China?

There are many reasons for a why a company may want to get a product or a piece of the packaging made in China if you are from a western country such as the USA or United Kingdom.

By far most common reason for getting products manufactured in China is to save money on production, printing or manufacturing fees. From a business perspective, this is great news – but it isn’t always as ideal or as cheap as it actually sounds. If you pick the wrong supplier it can cost you time and money and can even lead to trouble further down the line.

3 ) How to supply your packaging design to a Chinese factory

This isn’t as tricky as it sounds from the designers’ perspective but be prepared to teach the factory how to suck eggs. DO NOT Assume they will understand what you want. And DO NOT assume that things will be created ‘as is’, on occasions factories may ‘help’ and tinker with your work without your consent.

Stay vigilant on the process

Very vigilant…

Frustrated Designer… Frustrated factory, Frustrated business… etc

When you create a design you will need to annotate and make it as clear to follow as possible, be it using spot UV or any extra features this will need to be told in FULL.

I would also strongly advise on sending rough mock ups or drawings to help communicate what it is you are setting out to achieve. Visuals often make one of the best lines of communication when having your sample made with a Chinese supplier or factory.

Getting angry at the factory won’t accomplish anything.

It won’t fix the problem.

And it wont make you wealthier and it wont speed up the process. The ball is in your court in the end and it just needs to be right.

Send them visuals and explain EVERYTHING.

4 ) How to find a Chinese packaging a supplier

There are hundreds, possibly 1000’s of businesses online that are looking to print your packaging in China alone. You could go onto a website such as Alibaba to find a supplier or through Linkedin.

I still hear from suppliers coming through my Linkedin account.

By the far, the most effective (not cheapest) way is by hiring or contracting someone to work as a middleman or woman to work between you and the suppliers.

Communication is key in getting your design correct otherwise you will get something you didn’t want from the factories.

I would argue that getting a good supplier from one of the factories should be a top priority. A bad supplier will result in bad results – funnily enough!

Here are some key points when finding a factory or supplier to work with:

– *Find someone you can trust*
– Work with a factory that offers a quality service
– Get as much written down in the beginning as possible
– *Try to get prototypes or samples from factory supplier before mass production.

5 ) What to expect when having your packaging or product made in China

It all comes down to your supplier, communication and how you supply the artwork. It’s best to have everything ‘exactly’ as is when supplying artwork to factory and also be prepared for a bit of randomness when it comes to how they may produce the work.

Be vigilant and make sure to get ‘proofs’ from the factory.

I have written a couple of quick steps for you to follow when producing your packing:

– Find a reputable supplier, if you have somebody that is fluent in Chinese this can help tremendously

– See if you can get proofs or past evidence of packaging and material samples. What they sometimes say you will get and what you actually get is not uncommon in my experience.

– Getting digital proofs of your artwork through photos, and flat-screen image is a must.

– Delays can happen due to miscommunication from either or both parties.

Don’t let the factories take the initiative.

– The factories are generally better at giving you want you want if you send a 3D mock up or illustration.

– They are often very good at the cardboard engineering stage but not so much on the creative side.

– The factories can improve as with any working relationship with the more work you send them.

Weather can affect how and when your packaging may arrive.

– The Chinese factories can damage the packaging during ‘packing’ if they are rushed. Try not to rush them if you can help it.

– When supplying artwork, leave nothing to the imagination.

6 ) How long will it take to see your design once it is printed and shipped from a Chinese factory?

When having packaging printed In China, I have often seen a sample come back within one month, they can be very quick! Occasionally 3 months, depending on the weather, suppliers workload and method of transportation.

Shipping from China!
Shipping from China!

7 ) How to get packaging printed in China | The realities

When it is good it’s great and you will generally save money. When it isn’t great, as with some things in life, it can be a complete nightmare!

Working with new suppliers can be the most problematic as neither of you are familiar with working with each other, you don’t know each others strengths, habits, communication etc.

One of my mistakes when working with a new Chinese supplier is ‘assuming’ – assume NOTHING. Below are some assumptions to avoid based on past experience.

– Point 1 – Don’t assume that they know what is in your head.
– Neither should you assume that a single colour should go all the way around the packaging eg – if you leave white bits on the fold … they will print it as is.
– Don’t assume that they will offer the same level of service twice, they may be busy or rushed – or just – won’t offer it for some unknown reason.
– And don’t assume that the factory understands what is to be made when you supply the artwork. You need to make sure what you want is as clear and as transparent as possible – in the end, if you are the designer, or manufacturer, the buck ends with you.

Make it easy and clear, and talk about everything you can. Don’t assume their knowledge.

Get it right you will have a great piece of packaging. Get the communications wrong and you will be in for a whole load of pain.

8) Great reasons for having your work made In China

I feel that I have covered many of the perks scattered through the post but it may be easier to bullet point why it is a good idea to have your packaging and product created in China in a quick to scan list.

– Getting work printed In China or overseas is often cheaper than getting work printed in western countries such as the UK or United States
– There is an abundance of suppliers of products and packaging manufactures on websites such as Alibaba
– It’s easy and quick to get wholesale and bulk quotes for your product
– Using a factory in China will help you save money if you are looking to reduce overheads.

9 ) The ‘challenges’ with getting things printed in China

For its many perks and plus points for getting packaging and products printed in China it also comes with its shortcomings and challenges. I have listed a couple of points below based on first-hand experience and industry observations.

Copyright theft: the factories are notorious for stealing and selling your product ideas as their own. Not every factory is like this, but it is not uncommon. I have witnessed Chinese factories use my previous employer’s artwork and pass onto a competitor. There are other random knock off’s I have stumbled upon ranging from copies of renown books, bad copies of Hollywood films etc.

Stealing Kickstarter’s: I have seen factories steal Kickstarter campaigns and undercut the creators. Worse, the factories release their copy to the retail market before true creators have made it themselves. Sad stories really.

The decrease in quality: This isn’t something that always happens but on occasions, the suppliers I have worked with would do little things like: use less glue, ship scuffed or damaged work, rush on the packaging if you have blisters inside your box etc.

I also think this was a case of reducing expenses and overheads, but that is only my opinion.

As with anything, there are always challenges that can come when producing products. I have also worked with printers in the UK which have ignored specifics such as bleed and just printed it as is. Although one bonus as with most things online, is that you can check reviews

Getting packaging and artwork printed in China

Thank you for reading this post on how to get packaging and artwork printed in China. If you would like to know more about getting your work printed feel free to get in touch or view this post about packaging design

I have over 10 years commercial design experience and over 8.4/5 years working with retail design and producing packing through the Chinese factories.

You may wish to read more on :

How I designed a novelty flash drive product
Packaging Design
Creating a Killer Kickstarter Page
How to have your brand tell a story

Packaging Projects | high street retail ready design

It has been while since posting a project update, as many of the other posts have covered industry insights and experiences.

One of core project that appears to get a lot of attention is the post on how we created a successful game project. A post that is packed full of information on our design approach and what we did.

This Design Post

This post covers a range of packaging designs that were used and are still actively being used in the retail market – a phrase that was used often when creating the packing was “retail ready”.

These designs range from Tech Girl, Satzuma Gifting, Stem and a whole range of projects and pre-production artwork. These products have graced the shelves of Boots, Tesco’s TK Maxx, Robert Dyas, Menkind, Staples and stores across the globe.

Unicorn Power Bank

Unicorn Power bank packaging
Yes… yes it is a Unicorn. And a Power Bank
Idesign for Smartphones, retail
Packaging and branding design for a ‘build your own Smartphone cover’ product

You can read more on the project on the portfolio website. It covers the branding, the packaging, the marketing and the digital design.

Proof Of Concept Packaging

The proof of concept packaging was used for design approval, used in product pitches to large retailers and also used to ‘visualise’ the package for print factories.

Beard Bib Packaging
Early Beard Bib Packaging, This was put together very quickly to get a feel for the concept.
Packaging design
Packaging illustration
Packaging design for game
Boogie Pong Game Box Mock Up
Packaging design - mock up
Another Tech Girl Mock Up – Typography would be ‘Rose Gold’
Jeantech Power Supply
Mock up / Render of a power supply box
Flash Memory Top - FSDU
Flash Memory Top – FSDU – Final Proof
Neon Packaging concept
Neon Packaging – Product – Testing look and feel

Packaging Nets

The images below show the flat nets of the packaging. This is the print ready or near print ready artwork that is generally sent of production after approval.

Early Joystick Design
Early Joystick design – Packaging – Card + PET – Concept (shelved)
Flat net of am expansion pack
Card box net for packaging an expansion pack.

This is one part of a larger gaming project, if you would like to read more this product please feel free. Or if you would help with you card or game design feel have a look.

Net for a VR Google Card
Google Card Design
AR Blaster Packaging
AR Blaster Packaging Net
Stem Product | Build You Own Robot
Stem Product | Build You Own Robot
Beard Bib Dev
Beard Bib Dev

Final Products & ‘In Situ’ Shots

These are the completed products based on the designs I supplied.

Memory Capture Box & Product Design
Memory Capture Box & Product Design
Head phones packaging
Head phones packaging
Counter Display for Product
Counter Display for Product – VR Goggles
Packaging design - neon sign
Make your own Neon Sign
Joystick
Joystick Packaging
Joystick Packaging
Flash Drives 8 GB - in store photo!
POS design inside a retail store.

That’s all on this packaging post!

Retail Read Packaging

If you would like any assistance in your latest packaging design be it the concept or putting together a punchy, relevant and cost effective solution feel free to get in touch or have a look at projects on the brochure website.

Retail Ready Packaging Projects – Perhaps you’d like to read :

How we created a killer Kickstarter page quickly and on a tight marketing budget – in steps!

This post covers how we planned, created and constructed a Kickstarter page down to the intricate details with a demanding deadline! We wanted to create a page that would both captivate prospective backers and sell a product… with all this in mind, we set about to create a Kickstarter page design quickly.

The crowdfunding page is a final hurdle, the last and important bastion of your project which shouldn’t be ignored.

Kickstarter Logo

How to create a killer Kickstarter page

As you may or may not be aware, creating A Kickstarter isn’t a small undertaking. There are many contributing factors that can influence the success of your campaign, these can range from: the product you are trying promote, the size of your audience, your marketing, page design, your authenticity – the design of the page is a single element of a much larger project. There is no absolute rules to designing your page, Although I have listed some key elements you should certainly consider.

Kickstarter Page | Basic Design Steps

The General Outlay Of A Kickstarter Page Template

  1. Introduce the product / campaign

    At the top of your page, you should place your product or item you are trying to promote. It will be the first thing a potential backer will see. Take this into consideration.

  2. What is the campaign about

    Introduce what your campaign is about and why they (the backer) should back you. You could also consider a talking a bit about yourself here.

  3. Product Contents

    Break down the campaign or product down into details. The KS crowd love to know about what they are backing. For example if you are making a game you could place some of the individuals characters or miniatures.

  4. Key Information

    it is a good idea to break down reward tiers, shipping, when etc so Backers know the details of what happens when they back you what they get at the end of the Kickstarter campaign. Remember to keep it simple to skim.

  5. Trust

    Can you make your product? Do you have experience? Are you passionate about it. Build trust with your campaign.

    Also, place the emphasis on how it will help a backer if they offer their money. Don’t focus on you too much.

    Look at the visual template below on how to Structure a Kickstarter Page design. This is your pitch remember!

Rough diagram for creating a Kickstarter page
Rough diagram for creating a Kickstarter page (feel free to share)

This post focuses on the page design, being a designer this was my largest part in creating project.

HOW TO START YOUR PAGE DESIGN

Plan your page design

If you are well underway with creating a Kickstarter or a crowdfunding project, then you are probably fully aware of how much you have on your plate. You may considering, the video, the hero header, details etc but, have you considered the actual ‘content’ on your page once you have potential backer? Consider what you are saying.

Research and ‘rough out’ your Kickstarter page

You shouldn’t just jump into your graphics package and start making pretty things. Before getting stuck into the details of your Kickstarter it would wise to look at other successful campaigns and inspect what cool elements they have on their pages. When we created pages, we did a lot of research and studied a lot of successful page designs. You shouldn’t copy, but it is worth looking at the best bits of campaigns to see what they are doing right – especially if they are promoting a similar product.

Now, start designing your page

If you have an idea of how you want your page to behave or act now could be a time to move onto your graphic design. A Kickstarter page is not only about creating a fancy theme, it needs to have easy to read content packed with relevant and interesting information about your campaign and product. Sell your campaign and show how it’s a must have for your backers.

Keep it clear and concise

You need to keep your page easy to navigate and perfect for those with a 2 second attention span. The backer should be able to skim the content easily and pick out the useful data. Such as ; what the product is, rewards and when you are intending to manufacture the game.

Make the rewards stand out

Web users are impatient. Make the rewards easy to find in the body of your page and make them look exciting! You want to grab a potential buyers attention and drive them to make a call to action. In other words – ‘back your campaign’ – now!

Be authentic

The crowdfunding community can sniff out anything that is a little bit off with your campaign – it’s like blood to a shark, you don’t want sharks swimming around you I’m sure.

Be as honest and as open as possible. You should be clear and open with your backers, you want them to trust you! Using rendered images, fluffy ‘Maybe’ language, or concealing parts of the project will only arouse suspicion when at this delicate stage you want to win trust.

Tell a story

Who are you and why are you doing a Crowdfunding campaign? Don’t be afraid to create a story about why you want funding and why others should feel as passionate about your campaign.

Validation

To convince a backer that you are able to fulfill your demand, you will need to make sure you cover a few areas on your page design. Eg.

– Do you have previous experience in what you are trying to create?
– How many years experience do you have?
– Do you have a trusted supplier?

You don’t have to focus on all the fears of your project, but mentioning a couple can add an extra layer of sincerity.

Make it VERY interesting

Keep your page interesting, you want to hold the backers attention for as long as possible. Writing line after line of text about your campaign is too much, you are expecting too much from the backer.

You need to break up the information and make it easy to skim. Vary the page by including diagrams, illustrations, photo’s, animations, videos, timelines and any other element that could stimulate the reader. This is about designing your content and how you intend for it to be read. Make it great for ‘them’ not you.

Don’t be boring!

A killer Kickstarter page design isn’t a guarantee

With all of this excitement about creating a killer Kickstarter page getting you bouncing with joy, I feel it is only responsible for me to say this

A killer Kickstrarter page doesn’t guarantee success.

The page design is a slice of a very big crowdfunding project cake, an important slice, but not the only part.

The page design is important but it is useless If you are creating with no audience to see it…

But don’t scrimp on the page design either

The crowdfunding page is an import stage to the campaign, don’t neglect it. The page design is your last port of call – a landing page – to convert a speculate backer into your product champion!

That was a guideline that will hopefully fast track your page design

The pages I designed came from study and collaboration and a little extra sauce. Below outlays my involvement in the creating the Kickstarter.

Guess poo, was a parody game about ‘guessing’ what poo your opposing player has. You can read more on my crowdfunding design services here >

The Characters – the characters were an important part of game, this is where I could go to town on creating characters that would capture the infantile fun and playful nature of Guess Poo. The Character Illustrations are a composite drawing created by me using a pen and Adobe Illustrator.

Guess Poo character vector art for crowdfunding page
Poo characters created by me

Time Line – a pooing timeline, how could I resist. A game about poo, it would have to be a sewage pipe. Pipeline

Vector graphics of kickstarter page
The Time + the top of the Kickstarter Page
character design
Lovely…

Video intro, placed at the start of the video on the Kickstarter Page.

Did you know?

That you can integrate your campaign with Google analytics and see how many visits the page is getting? I would recommend doing it, it will show you the peaks times for you campaign.

That is all on how to design a Kickstarter page, quickly and on a shoe string budget.

Thank you for reading, if you would like help with you campaign or design project feel free to get in touch.


You may wish to read how we created a successful game or look at my design services.