Project post | Freelance Vector Artist & UI Designer

It has been a very busy month! I felt that it was time to post what I have been working on, and here it is – me as the freelance vector artist & UI designer!

I have added a lot of new content and skills pages to by brochure website, mostly focusing on my digital design skills and anything web!

Visual Information and vector art
Info Graphic

But, I have added much more than just that. There are all the vector drawings, information about blog design and other projects, etc which have been added.

This is a speedy overview; Firstly I will cover the information about vector illustration.

Freelance Vector Artist

A freelance vector artist or designer is a good way for me to summarise that I can draw in Adobe illustrator.

freelance vector artist & UI designer
Vector Illustration : Test Tubes

Using Adobe Illustrator to create Vector art or illustration has been something I have been familiar with over the years, whether it has been to create a character, create an icon and draft visuals, or create pre-rendered artwork. Vector work is a staple part of my design diet.

Vector art can be scaled and used across a whole range of channels and mediums. It is versatile, clean and stylistically lends itself well to flat design.

Flat design is a an in-vogue trend we see in website design and generally throughout advertising. (good riddance web 2.0 has gone) . If you are yet to explore vector illustration, I would consider adding it to your list.

freelance vector artist & Ui designer | floppy disk
Floppy Disks

Here is a small list of ideas on what you can use vector illustration with:

– Create artwork for marketing campaigns

– Illustration for books, games, and general-purpose crisp art & design

– To produce characters that can be used in animations, videos, and games!

– And the last point; you can use Adobe Illustrator (Vector art) to create website content such as information graphics for blogs. As seen at the top of the blog post.

These are just some ideas of what you can do with Adobe Illustrator and vector graphics. The scope of this list offers a mere handful of ideas that barely scratches the surface.

In a few words, Adobe Illustrator is a very potent program.

My vector illustration services

If you would like to read a bit more about my services please visit my page here: freelance vector designer – It will discuss in more detail what I have used Adobe Illustrator for in the past, present and how I intend to use it in the future. The link takes you to my portfolio website.

Vector illustration for games

Vector illustration for games – that is correct. Combining both my budding knowledge of Unity and Adobe flash (sorry Animate) I can create project ready vector artwork for games – and that could be mean your game.

Previously, I have been involved in creating 2D games to promote products, educate and entertain. You can see one example which was an e-learning project or read more here on the merits of Unity.

Vector Character Illustration
Character Illustration | Sprite Sheet

UI Designer

The biggest theme of this post is of my skills as a freelance vector artist & UI designer. I have added subsidiaries of my digital / web work. Below is a glance at my UI skills.

I have recently been much more involved in using WordPress after a couple of years gap. I will always have love bespoke HTML and CSS but WordPress offers many possibilities straight off the shelf. If you have not heard of WordPress, and you are looking at getting a blog or website, I would consider WP as a good open-source platform, to begin with.

freelance vector artist & UI designer
UI skills
UI design | landing page
UI Design for a landing page

If you would like to read more about my UI and WordPress design you can do so here. I’m happy to work both contracts and on a freelance basis. The link takes you to my portfolio website.

Blog Designer

Having a blog that stands out is very important if you are intending on making money or using it for general marketing purposes.

The one big downside with blogging is this – it is crowded. The Internet offers a very deep well of information to those who prepared to type in a search term (so pretty much everyone) . And if they click on the page and it doesn’t captivate – they hit the back button.

So what can you do?

– Offer value and relevance

– Create better information

– Create striking visuals to get them to stick to your page

Blog Design - UI design
Blog Design – stand out from a crowd

To illustrate aspects of your content this is something, I can certainly help with.

You can read more on freelance blog design services on my new pages!

“Jimm has a great eye for design and understands perfectly the needs of today’s online audiences. He’s able to magic-up a wide range of impressive visuals that are all bang on brief and is a delight to work with. Highly recommended.”

Last but not least – Creative Direction & Strategy

In conjunction with my skills as a freelance vector artist & UI designer, I have been involved in creative direction – a part of my job that I love and will continue to be involved with for the foreseeable future.

But what does that really mean? Involved in what with “creative direction”? To summarise very quickly. Creating, visualising and drafting up ideas that are geared toward a goal, demographic or specific purpose.

This can cover website design, graphics, digital design, apps, games, and many others, just to name a few. And that is the short answer.

The long answer can be found here on this page of my brochure website.

Creative direction diagram & UI design
Creative Direction can be applied to UI design too!

Past experience in creative direction

I have been involved in telling brand stories, creating visuals for marketing purposes and adapting my skills to create compelling brand narratives. (integrated stories for business)

Design direction for web: It is simply not enough just to create a piece of design work that is aesthetically pleasing. You need to consider how the visuals tie-in with the form and function or your website – even down to the UI.

Summary | UI Design & Freelance Vector Illustrator

I hope that this post has offered some insight into what I have been up to for the past month. Times have been very busy and I have been beavering away working on client work and adding tons of new content – not to mention that I have also been working on other ventures too!

This post has focused on me as a freelance vector artist & UI designer but I have plenty of other skills not mentioned in this post. You can see what else I have been working on by visiting my home page or visiting my brochure website.

Summary freelance vector artist & UI designer handy links

This is a list of other helpful articles on this blog:

External Websites

Jimmsdesign :

WordPress and UI design

Vector Illustrator & Designer

Blog & Content Designer

Board & Card game design

Unity Dev Lab

Posts to help with Graphic Design, Games & Photoshop

Help with Graphic Design, Games & Photoshop – here we come! This post has consolidated some of my more popular and useful posts to help you with your design creations, games & Photoshop. There are many other posts but I can link everything single thing here.

A bit of handy chatter!

help with Graphic Design, Games & Photoshop
help with Graphic Design, Games & Photoshop

Creating something new or trying to find inspiration can be a bit tricky – I know, I have been there and I can imagine that this will be something that will continue to come about in life as a creative Designer & Developer.

When I try to create a post, I try to write something that will both be helpful, relevant and useful to the reader, this blog, after all, is more than just a diary – its a resource for sharing my experience and offer help.

So here goes, useful links to help you with design, games, and photoshop

Photoshop & Drawing

This is something that I intend to expand upon in the future. As of this date here are some of my links for drawing and Photoshop.

The posts above cover tried and tested methods for speedy shortcuts and how to draw with a Wacom Tablet for your computer and digital drawing.

Board Games Tips / Design

These posts cover some very useful tips and ideas for a board game or party game. If you are toiling over some decisions of what to do and how to go about selling your game, hopefully, these will offer some insights.

Apps & Games

In these links below cover some handy tips for creating video games, Apps, unity and STEM/e-learning games. It should also be noted that these are portfolio pieces that have been created by me in the past.

there is little else I can say for this apart from unity is great and free

this post covers all the details and information I used to create STEM game

And, although this is away from this blog – a Sandpit website for testing Unity games and applications. Feel free to have a look if you have a moment, you can actually play some of these games from your browser.

Thank you for reading this little repository of useful posts to help with Graphic Design, Games & Photoshop. If you feel it could be of use to you or wish to share on social media then please feel free to do so.

Useful posts to help with Graphic Design, Games & Photoshop

See you later!

How to sell your board game and make money

Creating a cool game is one thing, making a game that sells is another. This post covers how to sell your board game and make money in easy to follow stages. As an acknowledgment of my skills and experience, I have co-created successful party games in the past.

The Commercial Director’s informed games commercial success in figures. This was also fairly recent as from 2017 onwards.

The games that I was involved in creating earned £200k in revenue – nothing to sniff at and this post will share that information.

How to sell your game and make money!

Intro – Monetising your game after creating it

Your number 1 priority should be making a great game that people can play and enjoy – don’t deviate from this principle. Making a halfhearted job and ‘just shipping’ it will backfire in the board gaming community.

If you want to sell your game in the future, make a good game!– don’t cheat your audience into buying a terrible product.

Creating the game – approach

My approach to creating a game was a bit different from many I feel. it didn’t come from an insatiable need to express my artistic desire or tell a narrative that will revolutionise the world.

The game as created based on a ‘ready’ market that didn’t need educating on what the game was.

We based our concept on a pre-existing model and try to improve upon it – it wasn’t left to chance and gut feeling when developing the game and all of its expansions. The actions were deliberate and researched before the game was created.

You have a look at one of the early editions here. Which takes you to Amazon, or you can get the general idea from this image.

Quality of game
We wanted to create a game people would enjoy!

We created a UK version of the game that filled a gap – it started as an idea and evolved it something that was bigger and more potent over time and became its an entity that could stand on its own 2 feet.

3 main approaches to selling your game

Moving on, here is a quick overview of how to make money from your game.

  • 1) Sell it retailers or individual shops
  • 2) Pitch it to games publisher or distributer
  • 3) Use a crowdfunding platform such as Kickstarter or IndieGoGo

How to sell your game and make money through publisher/distributor and earn over | 200k

I was involved in creating a party game that earned over 200k in turn over in one year and over 100 k (give or take) in subsequent years.

Game in action

Selling your game directly to a publisher or game distributor can bare large financial fruit. An advantage of getting your game in front of a large game distribution company is that they can sell your game in large quantities too. They have the channels, marketing, catalogues, and contacts. – You may, or may not!

So how do you get your game in their inventory?

You pitch to them

How to pitch your game to a seller and make money – wholesale

In order to look the professional, your game will need to look the part – eg be ready to ship, be affordable to buy and come with any marketing so you can to prove the game exists.

Don’t leave to much to the imagination, look as ready as you can be.

In order to pitch your game to the correct people, it will come down to knowing the right people. A previous colleague of mine used various methods to find the correct contacts, here are 2 I can recall worked well:

1) Finding them on LinkedIn

2) By going to shows and arranging meetings.

Pitching a game to a large distributor isn’t easy, but things with the best rewards rarely are!

My role in the process of winning such business (in addition to product creation) was to create pitch boards with renders and mock-ups of the games. These were often followed up with marketing PDF’s for buyers at the companies skim through.

I will let you in on a little something else also, should you get in with a successful game

Upsell your game to move toward a 200k gaol

So, you have a proven track record with a distributor, you have sold the game and now what do you do?

We gave them more – although there was a challenge here, we didn’t have more to give – initially anyway.

At this stage, we conceptualised prototypes of expansion packs and extra games and then pitched the “Final game” to the distributor via ‘mock-ups’ on a pitch board which may have still be in the concept stages.

*The games weren’t manufactured until an order was placed.

I won’t lie to you, this can be a risky way of creating a product. You should try your utmost to get a batch or set of prototypes ready to get around this risky approach.

These pitches and subsequent pitches which were driven by the commercial success were won with what was said and what was shown on the boards. At the best of times, a prototype of the game was made.

Pitch artwork for game
How to sell your game – use pitch artwork, This is an illustration down to the box and shadow.

So, that is the power of the pitch – don’t underestimate it and considering the potency of your game and whether it can be scaled.

Did that party game really earn 200k?

I think for the first run of the Family Edition of the game, from one single order – it was approximately 200k turn over in orders, and $150K in profits according to the Commercial Director. And more additions of the game were created.

So, yes – 200K then even more over the years. As it was it was being sold in other countries and snowballed.

How to sell your board game and make money | shop & retailer

As part of your strategy to either grow your wealth or hit a 200k target (or any number), you should consider selling your game direct to a large retailer. As above, the process of winning the business and selling your game to high street stores such as WH Smiths in the UK you should explore the tactics of pitching and trying to win business.

For the sake of clarity, I will discuss the steps in order to sell your game to a high-street store and what was involved in the process.

  1. Make sure you have your game ready. The more you have it together, the better this will be for you when you try to pitch your game
  2. Dot your I’s and Cross your T’s – in other words make sure you have all conformity, barcodes and product information ready.
  3. Is the product ready to be shipped? – fulfilment. Retailers like it to be straight forward and not have to worry about getting and unprofessional product etc. Have a warehouse or fulfilment centre ready to meet demand if the retailer places an order?
  4. Build Trust – Retailers don’t want to take foolish risks. If there is an indication of an existing market or you have sold games before, consider putting this in your proposal.
  5. Packaging – in retail, the packaging is more important than you may realise. The box art and how it looks on a retail shelf is incredibly important to a retailer and to the person buying the product. You need to make your product stand and look appealing. Its the box that may sell the game in the end.

It could also be worth noting that if you are yet to make or manufacture your box but have the artwork to utilise the visuals to create a planogram. This will help sell the dream and make your game look a little more real to the retailers.

These are some of the keys points I have been involved in when both collaborating and creating a proposal to a retailer.

This point was, in addition to the method of selling your game to the distributer a large contribution to it’s a financial success.

How to Kickstart your game and earn over 200k – if only knew.

Kickstarter Template Graphic
Kickstarter template graphics

Although, I have yet to be involved in creating a successful Kickstarter that sells 1000’s of unit most of my experience comes with working with retailers.

Companies have earned millions on Kickstarter

A website such as Stonemaier games covers lots of hints and tips on how to create a Kickstarter and make a success of it. If you have a moment you should take the time to read some of the articles.

I would also like to mention the games companies that made Bears VS Babies and Throw Throw Burrito, both of these board games were hugely successful on Kickstarter before going onto nailing it in retail. I have seen these games in Waterstones, John Lewis, WH Smiths & others in passing.

Both of the games had a huge fan base and used Kickstarter to its maximum potential. They used Kickstarter for what it does best – to validate a product and get ready for the next big step.

That next big step… conquer retail.

If you are intending on launching a Kickstarter anytime soon …. don’t launch unless you have a crowd waiting to place an order and buy your game!

Your crowd is crucial to a game’s success on the likes of Kickstarter. No crowd? Probably no crowdfunding either.

If you want to hit the bigger numbers get all of you marketing up to scratch first and then roll it out. If you are struggling there is no shame in canceling your campaign and moving it to another day.

Kickstarter is a great way of getting your product validated and tested before going to retail. I have written a post here on how to design a Kickstarter page.

How to sell your board game and make money – summary

I hope this post was useful and offers some insight into selling your game to the big retailers and distributors. As mentioned above, the large sum of money was earned through selling to a retailer and distributors.

If you would like to know a bit more about the making of the party game, you can view the post here and read at your leisure. This post discussed more of the design stages as opposed to the money aspect of the game creation.

Selling your game – my credentials.

I am a designer with 10 years’ experience and I have been involved in creating party and card games! Whoop whoop, if you would like to know a bit more about my services you can read more about my freelance card game design and get in touch.

Thank you for reading how to sell your board game and make money, if it was useful feel free to share.

“how to sell your board game and make money”

Other useful posts about games :

How we made a successful card game for retail

How to create a Kickstarter page

Packaging design examples

How to make your brand stand out – tell a story!

There is a difference between just having a logo plonked onto your website to having your marketing tell a customer a story. This post has been written based on professional experience on how to make your brand stand out by telling a narrative that will better engage your customer.

Illustration for part of brand story
Part of the brand story

There are many factors that will help you to carve out a trailblazing business and brand that offers a deeper level of engagement by telling a story is a great way of making yourself more authentic, memorable and much more human to your prospective customer.

How to make your brand stand out with a narrative (storytelling) approach

I have had the pleasure of being able to work on numerous epic and professionally rewarding projects over the years which I believe has contributed toward further reinforcing the brand images and engaging customers.

The brand(s) I have been involved with has caught the attention of large international retailers and the eye of Guy Kawasaki – Who was the chief evangelist at Apple. It has both been a privilege, honour and golden opportunity to develop myself and work on the conceptual and creative direction part of the brand.

Many of my past projects have been so much more than just dropping a logo onto a website or a piece of packaging. With each project, I have strived to literally make a brand tell and story and truly engage the consumer and make a memorable experience. If you are here to find ways of making your brand stand in a busy market place consider my tried and tested methods in this article.

Steps | How to tell your brand story

1 ) Why did you create the brand?

Consider why you created the brand or the company in the first place. Did you create your brand to sell an ideal? Are you following on in the generations of businesses? From Mother to Daughter, Father to son or for another reason. Are you wanting to change the world? Does your company have a uniqueness to which can be used to help you stand out?

Why are you here are why should I care?

Use parts of this message, this story to talk about who you are. It can start with the logo but should be woven into other parts of your brand.

The deployment of your story would come much later in the plan once you have settled on what it is you want to tell.

2 ) Why should anyone want to invest in you and hear what you have to say?

People like to back other real humans. If you care about them, they are much more likely to care about you. If you can create a message of how you want to go forward and potentially improve their lives they are more likely to take interest in you and your brand.

Tailor your story and your tone to your target demographic.

3 ) Integrate your message – both visual and written

Remember, if you want to tell a story you need rely on more that just a single logo to tell the whole story. Use written messaging across your marketing alongside visuals such as photos and illustrations to drive home the message.

4 ) Use good photo’s or images

Stock photos are great as they are free and do a basic job for photography – but it ends there. They are never a match for your authentic photo’s or images. Using authentic imagery instead of ‘cookie-cutter’ solutions is better if you want gain real trust – especially in the age where not all is as it seams.

Take away – use genuine pictures and photos to tell your story!

5 ) Now make me want to be part of the journey

Where are you heading to? Take your customer or client on the journey with you. You want to immerse your customer or client in your brand narrative and leave them wanting more! Considering what I said in a previous point, you should also consider how you like to deploy your brand narrative be it online or through print.

My professional approach to tell a brand story

I have had the privilege of being involved in telling brand stories on numerous projects, a part of my job I relish and go mad with if permitted. I would take a challenge or a problem, consider how we could sell it and then I would plot and strategise.

A miniature case study: For Satzuma, as a subsequent step to theme the brand for trade shows I came up with an ambitious idea and started with some hypothetical questions.

  • Where do the products come from?
  • How will I adopt the semiotics (read more semiotics in Wikipedia)
  • I needed to be considerate in adopting the brand guidelines
  • How do use a narrative to help sell a product?
  • How do I make it ‘fun’ this point was specific to the brand. If your brand will differ depending on your industry.

How to make your brand stand out – Developing a concept for a brand story

Taking the above into consideration for the concept, I set about the next few steps of brainstorming and liaising with the MD and Commercial Director.

After much doodling, sweat and tears (translated – sketching, brainstorming and working with the team) I came back with the concept – the “gadget factory”.

IS it 100% unique, not really. Was it very applicable? – VERY. The products needed to come from somewhere. So why not have some fun with the brand and declare that all the cool gadgets and electronics come from a special Gadget Factory in a faraway land? The factory concept was black and orange – keeping it in line with the brand guidelines.

Brand Typography
Typography

Gadget factory typography – this was used on cover work, stickers, websites, marketing both online and offline and integrated all mediums of branding.

The Gadget factory was a progression to the Gadget Garden – it’s predecessor.

Below are some of the visual elements that I worked on when creating the artwork for the brand narrative.

Print examples of how the story was integrated
Print examples

The print samples above show how the narrative of the Gadget Factory was integrated into the marketing collateral to help it stand out in a busy crowd in a retail market.

Packaging example - Brand story
Brand story applied to packaging

The image above shows how the story was also applied to packaging

And Website Design

Broken 404 page – includes part of the story

Factory Pest

Last but not least – the factory pest. A character that was created by me.

Summary | How to make your brand stand out – Tell a story

I hope that this article has helped shed some light on how to potentially make your brand stand out. Using the approaches above these projects and brand “stories” have been placed with global high-street retailers and at trade shows across the world.

I have attached a quote that I felt was interesting for this post.

“A brand is a voice and a product is a souvenir.”

– Lisa Gansky

If you felt that this article was useful you may find these useful:-

My credentials

I am a Designer & Developer with over 10 years of commercial experience looking to push businesses to the next step and help them grow. I have been involved with Creative Direction, product development and trying to come up with quirky marketing approaches. If you would like help in telling your story I can certainly help!

How do I design an email marketing campaign for old leads?

So “How do I design an email marketing campaign for old leads?”… overview.

This post offers some potent tried and tested methods you can implement into your email marketing campaign to get those old leads to sit up and pay attention! They may be asleep now, but hopefully, by the end of this list, they will feel as refreshed as your with your marketing ideas.

Reading on – nuggets of juicy information on how to design an email marketing campaign for your old leads. Rock on!

Get responses from old email marketing leads - picture of old people
Get a response from old email marketing leads!

Who are your ‘old leads’?

A good starting point, who are your old leads? Why do you regard them as old? What have they done to warrant being targeted and regarded as ‘old’. Another way to look at your old contacts and subscribers is to view them are as loyal customers and clients. The list below covers tried and tested ideas, but perhaps a good place to start is how you perceive them, and how in turn they may come to perceive you.

1 ) Most important, offer something ‘they’ want

I wanted to start with this point as I felt it was actually the most obvious but possibly most overlooked. If you are failing to get the enquiries or interest are you failing to engage the reader? Are you selling a product that they no longer want or need? Are you talking about a topic they no longer care about? If so, how can you change it?

How to do it

Make your marketing about ‘them’ and their business – not yours. Tell and show them how you can help them to grow.

Fulfil their needs first!

2 ) Offer a loyalty scheme

So they have been on board for a long time but there has been no activity from them? You could potentially offer a discount to try and coax them back to life and become an active subscriber. Give a bumper service to the loyal ones and offer a reward.

3 ) Treat your ‘old email marketing leads’ as special customers.

In the body of your email consider using wording that makes your trusty old subscribers feel special and acknowledges that they have been loyal for a long time. Perhaps, writing a message along the lines of :

“Dear (name), as a loyal customer we have decided to offer you (x service) for a limited time. The company wouldn’t be where it is today without its loyal customers such as yourself and that is why we have decided to offer you this excellent reward!”

4 ) Talk about something new

It’s a very strong possibility that your old leads are bored with what you have to say, your brand your message anything and everything – people get bored very easily, and especially the internet user. In the past, I have noticed a strong correlation in campaigns with the wording “New” generally pushing more interest. So, create something new, or talk about something new.

5 ) If you have a tidy list, address them directly

If you have a contact list with all the personal *contact names as and where they should be you could write an email campaign addressed directly to them. But this only works as well as the cleanliness of the list. For example :-

Clean List

Dear Dave Higgins

Vs Untidy List

Dear 123 at qwqwq

Why is the second example like that? Because the name field was left with a trash name or a number in the field because somebody forgot to change it or the subscriber didn’t give you their actual name.

In other words, the form – personal name – form field will pull in whatever data is in the “name” column. be it good or bad.

6 ) Change up your email design to catch the attention

Visuals do work. Have some catchy images, logos and importantly a Call to action! Click me!

How do I design an email marketing campaign for old leads - example
Example of a responsive mailshot

My Old leads – They are still playing backgammon?

Made it this far down the list eh and your old email marketing leads still haven’t turned their heads away from their game of backgammon? Don’t worry just yet, we still have some thoughts and ideas yet that will hopefully help you in getting responses! Continue reading – How do I design an email marketing campaign for old leads!

7 ) Use stats and numbers

Analytics’ data or sales figures can be a good way or proving how good your service is – with numbers! It makes you look authentic. I also believe (my opinion) people love data and numbers as it makes information easy to digest.

Hey! don’t lie about your numbers or stats. There will come a day when people won’t believe what they read – if that day hasn’t arrived already.

8 ) Use a timed offer to encourage an urgent response from your old leads

I have mentioned this in a previous post (link) but placing a timed response or a limited offer can encourage urgent action. This approach can be a little pushy in my opinion but I can’t deny that I have seen it used effectively including by myself.

9 ) Consider who your old leads are – your message, your tone.

This is important, who are you talking to? Your messaging needs to resonate with them. It needs to talk to them and it needs to be useful to them – create good content for your quality readership. Connect.

10 ) Solve their problems, help with their pains

Companies/businesses/people have pains – not ones for a real doctor, business ones I mean. These pains can vary from: How to get more leads, how do I get people to stay on my website, how do I get people to sign up, how do I make this easier, I have no time, I’m tired, etc, etc.

So once you have identified their pains, and if you are familiar with your industry, you will be better equipped at answering their questions and helping to solve their problems. Using you, or your service will help solve their problems – or better still. Avoid them altogether!

11 ) Try to be helpful

As mentioned a couple of times in this post make contacting your email leads about them and how you can help with your experience. Answer questions create posts, try to see what types of questions your demographic ask by trawling forums and post online to give you indications or if you have a survey software use that to learn about them.

12 ) Speak their language

Try to speak their lingo. If they use industry-specific jargon use this in your email to make it sound like you know what you are talking about (oh, and check that you know what you are talking about). If your email marketing is more B2C then try to understand the demographics of your readership, how old are they, are they male, female, what are their hobbies and so on.

learn who they are.

13 ) Check you are emailing the right people

If you have a very specific few golden leads out there and they have stopped answering your emails or opening them, check to see if they are still working at the company or have moved to another department.

You can use LinkedIn to see who is correct contact and start building a new working relationship.

Summary | How do I design an email marketing campaign for old leads

I hope this post is useful. I have given you some tried and tested ideas which I have seen work first hand in the past with my email marketing experience. Many of these approaches should be useful for tomorrow and for the future as many of the tips approach geared toward what messaging is as well as how.

It is worth your while employing not just one of the tactics above for best results but many with a mix and match to see which are most useful for ‘your’ email marketing. There isn’t a golden bullet for things like this as some would like to sell to you, it requires learning and effort. I have sent out many, many campaigns over the years and have seen which works for gifting, retail, subscriptions, and general newsletters.

Setting aside the technical information, the tricks etc, it often tends to boil down to something you probably already know, and I knew but didn’t want to admit either – they weren’t interested...

So make them interested

Sell something your customer or client ‘wants’ or needs. Don’t push something onto them that they don’t want or need. It is a tired and boring struggle for both parties.

As time goes along, trial and error will show which tactics bare the most fruit – all the best in “designing email marketing for your old leads.”

About Me – A Designer

I have worked on numerous email campaigns over the years sending campaigns to 1000’s of contacts. Much of the data I have written here has been based on my first-hand experience of blood sweat and tears and also with keeping myself up to date with new email marketing ideas. You are more than welcome to read a bit more about me below.

You may find the article on the 32 tips useful for more visual design tips.

Other Helpful Posts