This is an example of a User Interface and website revamp project for a large community centre based in King’s Cross London.
My role in the project involved brainstorming ideas, drawing the new content and banners, considering the user experience and seeking ways in which to make the website design more user friendly, functional and useful for users of the Living Centre.
After a couple of conversations and a Zoom call with the team at the Living Centre, I was commissioned to design and revamp the website to ‘look less boring’, represent the institution and add some more practical functionality.
I took this a step further. Although digital design is a faucet of my skills like many designers of 2020’s. I wanted to add more than just a simple “yes man” approach to this project. With my commercial experience and creative direction skills. I didn’t want to just say ‘bam’ take their money and go. There is a website and leave. I wanted this website to work not only as part of the brand but as a website and tool for their business.
Without barraging my client saying ‘do this better, because I think so.’ I wanted to know what needed to work. What questions do customers ask – I wanted to do my homework.
These were the starting blocks, and – it should be noted that these were not all of the questions and rounds of discussions.
The home page needed a lot of TLC
After communicating and carrying out research, I had both inspiration and the key criteria in order to create a new look and feel for the website.
I started exploring the ideas with the homepage first.
The home page, as is the case with most websites, was one of the busiest pages in regards to content and information. The Living Centre’s page was loaded with information but in no particular order and without many calls to action either. I tried to turn the home page into a lobby with well-labelled doors and opportunities to funnel users into either making contact or leading to a making money lead enquiry.
I tried my best to capitalize on this page while trying to keep it to the client’s brief. Very accessible, on-brand, interesting, informative and structured. Some of these changes and updates would appear subtle to the outside reader. But many, even the smallest changes were generally very deliberate and considered.
When recreating this page, I tried to break it down into structured manageable and relevant chunks for the web user.
Design The Hire Page
This page actually was a follow-up project after I have revamped the core look of the website and rebuilt it with Divi. Their website and this page had a lot of untapped value.
Upon spotting the hire section needed some more content and juice, and I got to it.
This page covered both coming up with additional UI designs ( although the guides were now already set due to the first project ) and creating more content too.
Some examples of this are illustrating a top-down view of a floorplan for all the rooms to hire, prices, 3D drawings / oblique drawings of the areas, bolder use of area photography amount other various things.
I tried to make this page a silent ‘Hire Space!’ salesman for the Living Centre.
Experimentation & Design
The brief from Living Centre was nothing quite like what I have worked on before. Creating websites and UI’s, I have worked on plenty of these. Creating plan drawings and landing pages. I have worked on these too. But having all these combined into one single project was an interesting challenge.
Below are some samples of the design, such as the banners and some f the early works in progress.
Website Design | Putting the website together
The website was already made using WordPress and Divi. After working on the design stage for the project I was also commissioned put it all together based on my visuals.
Being an existing licence holder of Divi it was not too much of a stretch for me to build these new pages and add the content I had illustrated and designed. I worked in a non-destructive way for the home page. Behind the scenes, I created a ‘master template’ which I switched with the existing home page when it was ready to go!
Testimonial From the Living Centre
“We worked with Jimm to redesign our website. The brief was simple to bring our website, which was static, had little character and was boring alive, fun and informative. We were not disappointed with the outcome.
From start to finish, my interaction with Jimm was professional, stress-free and I had complete trust in his ability to deliver. Jimm took the time to listen to what I wanted but also brought his own ideas, experience and creativity so that the end design was more rounded. He understood that I needed to see things in a visual context and have some flexibility to ‘play’ around with a few ideas. The challenge was we had to do all this via zoom but Jimm made it very easy; being patient when I had technical difficulties making the whole process enjoyable, stress-free and highly personal. “
Or if you would like to see what this project was about, read on!
The Project | Graphic Design Project For A Party Board Game
Graphic Design Project For A Party Board Game. From the get-go, this project was a fun commission. I really enjoyed working with the client and the project offered plenty of room for ideas and scope. It was a topic that suited me and my interests.
I’m glad for the day that message came into my inbox!
My Role In The Project
My part – my role, in the project involved working closely with the client to design, illustrate and conceptualise a board game prototype – product design in effect.
The client had already established the core game mechanics and had already written the phrases for the cards and how the game should be played. In later stages of development, they found playtesters for the prototype to see how the game really played too!
So, I had a general idea for the tone of the game from the outset based on early emails & conversations.
I spoke to the client and asked a bit about the target market and who it was for. I carried out some research of my own and started to come up with some very rough and ready ideas and sketches for what we could do with the game.
This helped to get the old design juices flowing!
These were then presented to the client for consideration. I and the client then decided what would work best for the project.
We came to a conclusion!
Design, Illustration & Art Direction
Once we were both suitably even more excited about the project, I got to it. I started to draw some of the early ‘look and feel’ for the cover art, the cards typography and other elements of the game.
I wanted this project to do well for my client as I like my loyal clients to do well.
In terms of the design.
I tried to make it so that the project not only pleased the client but the design and illustration for the project to please the brief! And ultimately, pleases the customer…
ALSO pleases the client and fulfils a brief. Hopefully a win-win all around.
( Whoever said design was easy?)
Design & Prototype
Typically, my main part in board game design is in the visual design, concept and in the creation of the ‘art’ for a game. A lot of this comes from my background in marketing and design and product creation for big retailers. (The old days!_
Generally, in the back of my head, I’m abiding by what the big retailers liked to see and sell when they look at a box. This is based on years of feedback from sales pitches and remarks across a range of products in my former employment.
While I’m keeping this in mind. I am also trying to make an independent and unique game for my client.
It is a narrow line to walk.
Putting the Prototype Together
Varying from brief to brief, I have, on a few projects helped to get a prototype printed for a client.
This involved formatting the artwork according to the printer or factory requirements. In other words, the dielines were either pre-existing or supplied by the factory.
I then put the artwork together according to what was asked.
This is typically an additional process for me that comes after or during designing the initial look and feel for a game – if requested.
When working on a prototype – once the core artwork is made. It can be a case where I will need to adjust the size to fit the spec of the printer/machine for the manufacturer.
It is also noting that the manufacturer or client may wish to change parts on a project such as this. This can be due to what the client requires…. and costs!
I would also suggest that concentrating money and energy into the design look, feel and messaging and getting people to want to pick up your game should be the priority.
I obsess less on where it is made or by who. My part is trying to create something that somebody remembers and thinks they would like to play.
The software was my tool for the job, like a mason has a chisel and a plumber has a wrench! Adobe Software is my toolkit, as it is with most graphic or digital designers of the modern profession.
For those that are less familiar with graphic design jargon.
Once these had been created, based on the template files downloaded/supplied, I dropped the semi-polished artwork into them in either Indesign or Adobe Illustrator. ( I didn’t create the die lines remember )
That was pretty much it for the tools. OR in other words.
Video Call Software
Open Office Word
I think a big part of what helped this project was the collaboration and the working relationship between myself and the client.
The rest is just stuff!
Project Challenges | board game creation
London Pub Crawl was not without challenges – many things worth making will come with a challenge. And many journeys to creating something new will be unique.
You are creating something from nothing.
The creative path is not set and is not certain, it is not a commodity either so it can be tricky to weigh and measure.
A lot of the process is an exploration in getting something that fulfils the brief – or at least that is my approach.
From my clients’ standpoint, as is often the case, I would say a quiet challenge can be the rules. Rules often increase the more they playtest the game. And as the rules expand and increase more needs to be added.
In this case, this went from being a single sheet of paper to a small booklet because that is what the rules ultimately needed to work properly.
But I would say in the grand scheme of things – this was a good thing. Selling a game with weak rules or broken mechanics is a very bad move with board game creators.
A game where the visual design or theme disguises or distracts the player from poorly written rules is a negative experience for both the player and creator.
Not saying that my client’s rules were badly written!
They were good! But as you playtest a game it often becomes apparent that the rules need to evolve.
I have played games – or attempted to play, where the rules are just unintelligible! These ruined an otherwise excellent ‘looking’ game.
Pay attention to the rules and be prepared to offer them the TLC they deserve!
** If you don’t do this, you are begging for backlash later on. **
A negative for the board game developer in the long run.
MVP | Game & The Rules!
Don’t go with the ‘just ship it’ approach or minimum viable product on the rules. You need to write rules so that players can understand how the game works. Add a FAQ to the game rules too if you can. Although, this may not come until later editions.
The more established the rules are earlier on. The easier it is to establish how much will be involved in designing the rules and putting the content together.
Write as much as you can from the get-go before commissioning artists or designers – if you can!
*My client also asked me to add that they were thankful that I helped on the budget and managed expectations – they were very welcome!
A Complete Prototype | Graphic Design Project For A Party Board Game
Going further than just offering graphic design for party board games, I want myself and my client to create a good thing. I can say with comfort that The London Pub Crawl is something I am proud to have been a part of.
And my client should be proud in believing that they have created something that others will get laughs from and will enjoy. And not just enjoy looking at ( I hope they like looking at it too )
It’s about the whole experience.
I playtested the game – we all enjoyed it! The reaction you get from others when you hand them a polished game and watch them get all excited does give you a warm buzz.
Where will they take it?
Maybe to retail, but for now ( at the time of writing ) they are hoping to create a crowdfunding campaign ( link to their FB page!) and get it out there on Kickstarter.
I should say this too!
I’m not an ambassador for my client.
What they may or may not do is down to the client but you may wish to take a look and see what may come about in the future.
Testimonial From Mad Dawg Games LTD – Graphic Design Project For A Party Board Game
“The creative effort put in by Jimm was above and beyond what I would have expected when I was looking for a designer.
Throughout the project, Jimm was very professional in that he was open and honest about the deliverables, the project timeline, and the budget as it developed.
Without Jimm, I wouldn’t have the amazing artwork, but I wouldn’t have had his creative contributions to the project which has had a major impact in shaping the game from its original core ideas into a conceptually and visually awesome-looking board game!”
Mad Dawg Games LTD
Project Posts | Graphic Design Project For A Party Board Game
How much will it cost to have your board game ‘designed’? ( Graphic design )
It is difficult to answer without knowing the scope and size of a project.
For the services that I can offer, and it should be noted prices and tariffs are worked out on a case-by-case basis. This is a rough example of pricing.
– Projects scales can range between £5200 – £1200 spread out over the course of 4 or 5 months. This is a rough number and total budgets can influence the size and how a project is broken down.
If when you refer to ‘how much does it cost to design a board game?’ you are also referring to making and manufacture, this can push the budget well into to around the £10,000 mark. If not more.
It should be noted that I don’t manufacture games. But I do work with prototype makers.
Typically speaking if you are looking for a graphic designer to work on a large board game from scratch – depending on the designer skills, knowledge, and services you may be looking around the £5000+.
But this all depends on what is to be done. Written below are circumstances that will influence the cost of designing a board game.
Boardgame design prices
It should also be noted that these numbers are not formal quotations. They are a rough price guide on what to expect when undertaking to design a board game prototype.
This stage can require less attention if you making a game for private use. This design and development stage can occupy 70% of the project. And when you spread this across numerous components, cards, pages of a rule book it quickly becomes evident where the budget can be spent.
Vector character design for your game
A board game design project can encompass multiple disciplines into one. And character design and vector illustration are just one of those disciplines. Character design alone is a field in itself, that requires planning, research, and drawing to make the best characters possible for your board game.
My services cover both the early sketch and concept art to fully copyrighted and licensed game-ready character artwork!
Creating the visual look and feel for a card game vs creating a top and bottom box board game can have a large influence on design cost. More often than not, designing 2 or 3 decks of cards can be a smaller budget project than say designing a full board game with cards, rule books, leaflets, tokens, etc.
*It should be noted, if you have 1000’s or cards with 10 different faces, that may expand the “board game budget”. That’s a lot of cards!
Rulesheet vs Rulebook | How this can quietly affect the board game budget
I have come to find that a ‘rulesheet’ for a board game can often evolve into becoming a booklet.
And, designing a single A5 page compared to designing a small booklet for a board game requires more time, more focus, more work, and… typically – more editing and tweaking.
Why does this stage often expand to what was initially discussed?
When in the very early stages of the game project, a client may have written a rough set of rules to play from. This set of rules are often a basic first draft and is often ‘just enough to work with.
As they playtest their game, read and re-read their draft and have it proofread professionally, they find more space and time is required for the rules.
The rules are improved basically. ( Written rules often require the most editing throughout a project. )
It then becomes necessary to fit all of the text into a booklet, as a single a5 sheet of paper isn’t enough anymore to fit all of the text on.
In other words, the rules expand into something else because it has been given more time and attention.
Last minute changes – this can affect the cost to design your board game
The more content – specifically information and components is laid out from the outset, the easier it is to gauge a budget time for a project. If all of the information stays the same throughout the whole project, the more likely the budget will stay closer to the original estimate.
But, I will let you in on a little secret, information, components, and game plans rarely stay the same. More so for larger projects.
As a board project evolves and improvements move from the original seed of an idea. The more budget and resource and time is given to a project. Some board game projects aren’t small!
How much do designers and artists charge for a board game?
Each artist, and designer is different. And ‘ design a board game’ eg create all the visuals for a game is a very broad area. It really does depend on some factors such as how many images or pieces of artwork there is to create.
As a very rough idea on how much do designers or artists charge to create the visuals for a board game. These can be influencing factors.
Who will retain the copyright
Experience, knowledge and skill of designer or artist
How big – in terms of time, the project is
And generally how much content is there to create
The designers or artist studio overheads ( expenses )
Written example typical project sizes ( budgets )
More often than not, when I see a board game assignment come through, they are of a larger scale. And larger scale projects require larger budgets for time.
This is not to say that I won’t work on a smaller game. It is often the case that I am involved in the game as a whole, but I am happy to work in varying capacities on a project.
Working on a board game with clients from concept to prototype is an exciting prospect that I love to dive into. I have more information on my Creative Direction and board game services than I have mentioned previously.
*It should be noted, that if you are a start-up thinking of embarking on creating a full board game with lots of components and cards – It is not a small project undertake. Especially if this is a game you have aspirations to take to the retail market.
**I am not a manufacturer, I am not able to itemise a lot of the design and journey into a checklist. Creating a retail-worthy game is rarely that straightforward – sorry!
How much does it cost to ‘design’ a board game? Potential cases
My personal commercial experience and skills are covered in the paragraphs written below. It essentially outlines some of my own skills when working on a board game project for a client to create a board game prototype or a core look and feel for the early game.
Creating the core concept look and feel for a board game or card game. This is one of my main areas of focus. This covers the early ideas and the Creative Direction. Once some of the initial concepts have been established, this will move the project to the next step!
Adding a touch of character design to your board game
Using a trusty pencil and paper and Adobe Illustrator I can draw characters for your game. This is another service that is covered ‘under board game’ design. You can read more on vector illustration services to see how I may be able to help.
Important also if you want a uniformly designed and styled game
Create an illustration
Create vector cover art
Depending on illustration complexity* – medium to large part of budget
An eye catching illustration for the box cover or cover design
Create a single leaflet for the rules
1 a5 page of text
Often smaller end f budget and time required
Might be a simple plain page with some text
A written example of potential project format
The table above should give you an idea of how some of the time may be allocated on a smaller card game project. But this can be varied. It all depends on the complexity of the game and what is really involved in bring all these individuals elements together!
Below is another case table for board game budgets. Both of these tables are hypothetical but are based on past experience.
Budget case table for design project (2) ( Medium-sized board game )
Budget / Size
Design 10 characters
10 + characters plus lots of ideas
Potentially larger budget
Covers earlier sketches and vectors
Put together box artwork +
Establish a look and feel for the box – from scratch
Medium budget to create a retail ready ‘prototype’ box
A board game vs a card game will be more expensive
Create the look and feel for the game
Create the whole look and feel for the game
Largest part of project but an important step in part of the design journey
Important also if you want a uniformly designed and styled game
Create 3 or 4 illustrations
Create multiple vector illustrations
Depending on illustration complexity* 3 or 4 = much larger time allocation
Creating illustrations can take a while to complete
Create an 8 page booklet
1x 8 page booklet
More content is needed for 8 faces for a rule book.
Nice cover graphic, diagrams, more text / editing / tweaking
A written example of potential project format
Hopefully, this second case scenario gives you an example and difference between the two levels of budget and my involvement. Typically, the more I need to create – the larger the budget and along with polishing and editing all of the design and illustration content.
Case 1 is a smaller budget because it is a smaller project that requires less. Case 2 is a bigger project that requires more.
The creative the journey | the ‘real thing’ that is billed
* It should be noted, that the items in the board game are not strictly the reason for the budget being smaller or larger. But, that being said, the more elements there are to your game. Eg cards that need artwork, box covers, etc the more likely it is that the budget will be more expensive.
It’s a longer road!
I myself cannot, and do not charge for the items themselves. For my design services, I charge for the journey and the money is the fuel to get the project where it needs to be. The items, just help to offer markers and waypoints for the project.
It depends on what is required to bring your board game to life! That will be what determines the budget.
How much does it cost to ‘design’ a board game?
The conclusive answer of how much does it cost to design a board game, is sadly – it depends. It depends on the size of the project and what is really involved in creating the board and how much there is to design,
Many board game design projects can sit around the £4000 – £5000 mark but each budget is unique to each game brief.
Keep in mind that if you need a designer and illustrator for a game that you will also need to factor in manufacturing and potentially marketing your game.
* This s not an official estimate, for an official estimate please get in touch. Rates can also change!
How much does it cost to make a board game for Kickstarter?
Considering all of the above to design to create a photo-ready prototype you may be looking at the following figure.
( Game design budget ) + Prototype Manufacture £100 – £300 + Plus shipping ad set up (£40 ) approximately.
This should give you a photo-ready prototype for a Kickstarter campaign.
Other helpful posts around How much does it cost to ‘design’ a board game?
How much does it cost to ‘design’ a board game for personal use?
If you are thinking of creating a board game for personal use, the more of the game you can create yourself, the lower the budget you will need to design the game. This method won’t strictly make it a retail-ready game by going down the do-it-yourself route, but you never know!
The exhibition design differed from the kiosk design in that, the trade stand needed to be geared towards businesses. And international businesses from a wide array of countries. (Business 2 Business).
But the core idea was much the same.
Engage the users, promote the brand, and sell a product.
For the trade stand that was used in the Harrogate gift show, I designed the podiums to suit the products whilst maintaining links to the brand.
The wall stickers were created by my colleague and fellow designer.
Harrogate Gift Show
The product displayed was for a range called Idesign. More can also be read on the app design in this post.
The idea for the trade stands
From memory, the idea for The Gadget Factory came from a certain degree of truth. The gadgets – the products and electronics came from factories in China. This was part and parcel of how the business sourced products to sell.
The truth was stylized – but it was still the truth – in essence. The concept for the kiosk, the exhibition stand, and in particular – the Gadget Factory was based around where how the products were found.
The actual origin and story of the brand narrative are not that far removed from reality. The theme was applied to the form, function, and style of all the retail units shown in one way or another over the span of a couple of years.
Kiosk Design, Vector Illustration, and Creative Direction
I still regard myself as being professionally fortunate in that I managed to get my feet wet on this set of projects!
I have written a helpful post on “how to design a retail kiosk in steps“. This post is to show a visual close up of what was involved in creating a kiosk in one of the larger shopping centres in the South East of England.
And, to show you some other examples of what a kiosk is.
A good question to ask yourself? What is a retail kiosk or kiosk store, and what are they for is answered directly below.
What is a kiosk?
A kiosk, or a retail kiosk, is a freestanding booth, installation, or cabin that is typically positioned in areas of high footfall.
You will often find retail kiosks positioned in:-
Near areas of busy public transport such as train and bus stations
A kiosk (or retail kiosk) is a low-cost way of establishing a market presence and selling products to customers.
Retail kiosks are often used to sell consumer goods such as; food, beverages, accessories, merchandise, and help shoppers and tourists.
From a design and build perspective, kiosks are (typically) easier to build and remove opposed to shops.
Kiosks can be manned by one or two people.
A kiosk can be anything from a portable shack or shed – to a fiberglass cabin. Or something more bespoke and novelty, depending on budget and requirements.
Retail Kiosk Examples
There many examples of retail kiosks out there including the one I co-designed here in this post (further down).
Below is a written list of kiosk examples you may find.
Icecream booths are often seen at beaches and seaside areas.
Burger shacks are kiosks you can see in a variety of places (market places).
Information kiosks are often self-service units used to help to find your way around.
Health and beauty kiosks are often seen in the main walkways of shopping malls.
Tourist information kiosks will either be a self-service or typically have an assistant operating from within. You will often find these near entrances and lobby areas.
Electronics, Smartphone accessory kiosks tend to operate in medium-sized malls. These booths will often sell cases and offer repairs.
General consumer goods kiosk. There is often a range of kiosks that will sell anything from belt-buckles to cookies.
Example drawings of kiosks (ideas)
Below is a range of kiosk examples and ideas to give you some guidance and inspiration.
Booth Kiosk or prefabricated type!
An interesting shape for good access and visibility of products.
A gigantic bread bin as an example of eccentric kiosk design.
Photographic Examples Of Kiosks
A mood board of kiosk photographs to show you what a kiosk can be. And, potentially give some ideas with the literal examples!
What is a kiosk store?
What is a kiosk store? A kiosk store is a kiosk or booth that concentrates on selling to consumers in a retail environment.
If you want to sell products from a booth or freestanding shack, these would be considered as “kiosk stores”. Also known as kiosk shops or derivatives of.
A kiosk store can be mass-made and modular by design, or it can bespoke. It all depends on what is required for space and how you want to create your kiosk. Budget, brand, and products will also affect your kiosk store.
The difference between a “kiosk” and a “kiosk store” is its intent. The kiosk store will aim to sell a product.
Is a retail kiosk profitable?
Whether a kiosk is profitable comes down to the kiosk design, the products, and where the kiosk is positioned? It can also depend on the mall.
Smaller shopping centres such as the ones found at services tend to have lower of footfall. This is due to the fact they have shops aimed toward for convenience instead of dedicated retail shopping.
Large shopping centres such as the ones in Westfields in London are likely to have a much larger footfall. It is to check whether an area for your kiosk will be profitable.
Yes, a retail kiosk can be profitable. You must sell products customers want to buy. You should also look for ways to reduce your overheads and spending to make a profit from your Kiosk.
From a design perspective, using premade or prefabricated elements for the kiosk or booth will lower the cost and potentially increase profit margins.
Bricks and mortar stores and the ailing high-street
I would like to be truthful here and mention that retail, in recent years has had a rough time economically. A kiosk instead of a shop can be a great way of testing a product. If the booth and product is a success. You can then consider creating shop installation – if your kiosk is profitable.
I believe some businesses are harder to emulate online, such as services, things you can smell and taste for example.
The form and function of the kiosk was an important step for the kiosk design process. When designing some of the rough plans in with the look and feel, I considered how it would actually work and sell the products.
For example, how would a customer interact? How would the product be stored overnight? Where it was placed.
And generally, how would the kiosk be built!
We needed an idea, even if the main building wasn’t left to me (us).
These were all important steps in the Kiosk design. And hence, this is why the cargo wooden boxes tied in. They were modular, easy to stack, looked intentional. And could be painted easily.
Conclusive Answer – what is a kiosk? Retail kiosk example
A kiosk is a freestanding booth, cabin or shack that is temporarily built, positioned, or installed. Kiosks are often found in walkways of shopping malls and retail centres. You will often find a kiosk in national parks, markets, and tourist spots too.
A retail kiosk is a great way of promoting a brand or selling a product without having to spend a fortune. You can also source ready-made kiosks which are often made from fibre glass.
Where to get retail kiosk example ideas?
The kiosk displayed above is an example of a retail outlet I co-designed. You can refer to the illustration for ideas kiosk examples. Another good place to find examples of kiosks is Pinterest.
What is a “kiosk store?” ( In Detail )
Still confused as to what a kiosk store actually is? It’s not a shop or not quite a stall.
What is a kiosk store? A Kiosk is a booth, cabin or shack or outlet in which you can serve or help customers.
A kiosk store is a pop-up or temporary stand in which you can sell products or merchandise. Kiosks are not permanent fixtures although they can be integrated with the environment.
The merits of the kiosk store are that you can sell a range of products and merchandise. You can test the market before committing to a permanent shop or longer lease.
You may get a kiosk that has a lease for 3 months 6 months or a year. It comes down to how much pay the landlord for a lease on your store.
Being flexible and not fixed to a long term contract is another potential advantage to a kiosk store or shop.
Getting started on creating a pop-up kiosk store
Below is a shortlist of helpful tips to get you started on your first pop kiosk store! These are especially helpful if you are new to creating your own kiosk and are in the early stages of starting up your brand.
Jimmsdesign – retail kiosk example (examples) and kiosk ideas! “what is a retail kiosk!”
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