The exhibition design differed from the kiosk design in that, the trade stand needed to be geared towards businesses. And international businesses from a wide array of countries. (Business 2 Business).
But the core idea was much the same.
Engage the users, promote the brand, and sell a product.
For the trade stand that was used in the Harrogate gift show, I designed the podiums to suit the products whilst maintaining links to the brand.
The wall stickers were created by my colleague and fellow designer.
Harrogate Gift Show
The product displayed was for a range called Idesign. More can also be read on the app design in this post.
The idea for the trade stands
From memory, the idea for The Gadget Factory came from a certain degree of truth. The gadgets – the products and electronics came from factories in China. This was part and parcel of how the business sourced products to sell.
The truth was stylized – but it was still the truth – in essence. The concept for the kiosk, the exhibition stand, and in particular – the Gadget Factory was based around where how the products were found.
The actual origin and story of the brand narrative are not that far removed from reality. The theme was applied to the form, function, and style of all the retail units shown in one way or another over the span of a couple of years.
Kiosk Design, Vector Illustration, and Creative Direction
I still regard myself as being professionally fortunate in that I managed to get my feet wet on this set of projects!
I have written a helpful post on “how to design a retail kiosk in steps“. This post is to show a visual close up of what was involved in creating a kiosk in one of the larger shopping centres in the South East of England.
And, to show you some other examples of what a kiosk is.
A good question to ask yourself? What is a retail kiosk or kiosk store, and what are they for is answered directly below.
What is a kiosk?
A kiosk, or a retail kiosk, is a freestanding booth, installation, or cabin that is typically positioned in areas of high footfall.
You will often find retail kiosks positioned in:-
Near areas of busy public transport such as train and bus stations
A kiosk (or retail kiosk) is a low-cost way of establishing a market presence and selling products to customers.
Retail kiosks are often used to sell consumer goods such as; food, beverages, accessories, merchandise, and help shoppers and tourists.
From a design and build perspective, kiosks are (typically) easier to build and remove opposed to shops.
Kiosks can be manned by one or two people.
A kiosk can be anything from a portable shack or shed – to a fiberglass cabin. Or something more bespoke and novelty, depending on budget and requirements.
Retail Kiosk Examples
There many examples of retail kiosks out there including the one I co-designed here in this post (further down).
Below is a written list of kiosk examples you may find.
Icecream booths are often seen at beaches and seaside areas.
Burger shacks are kiosks you can see in a variety of places (market places).
Information kiosks are often self-service units used to help to find your way around.
Health and beauty kiosks are often seen in the main walkways of shopping malls.
Tourist information kiosks will either be a self-service or typically have an assistant operating from within. You will often find these near entrances and lobby areas.
Electronics, Smartphone accessory kiosks tend to operate in medium-sized malls. These booths will often sell cases and offer repairs.
General consumer goods kiosk. There is often a range of kiosks that will sell anything from belt-buckles to cookies.
Example drawings of kiosks (ideas)
Below is a range of kiosk examples and ideas to give you some guidance and inspiration.
Booth Kiosk or prefabricated type!
An interesting shape for good access and visibility of products.
A gigantic bread bin as an example of eccentric kiosk design.
Photographic Examples Of Kiosks
A mood board of kiosk photographs to show you what a kiosk can be. And, potentially give some ideas with the literal examples!
What is a kiosk store?
What is a kiosk store? A kiosk store is a kiosk or booth that concentrates on selling to consumers in a retail environment.
If you want to sell products from a booth or freestanding shack, these would be considered as “kiosk stores”. Also known as kiosk shops or derivatives of.
A kiosk store can be mass-made and modular by design, or it can bespoke. It all depends on what is required for space and how you want to create your kiosk. Budget, brand, and products will also affect your kiosk store.
The difference between a “kiosk” and a “kiosk store” is its intent. The kiosk store will aim to sell a product.
Is a retail kiosk profitable?
Whether a kiosk is profitable comes down to the kiosk design, the products, and where the kiosk is positioned? It can also depend on the mall.
Smaller shopping centres such as the ones found at services tend to have lower of footfall. This is due to the fact they have shops aimed toward for convenience instead of dedicated retail shopping.
Large shopping centres such as the ones in Westfields in London are likely to have a much larger footfall. It is to check whether an area for your kiosk will be profitable.
Yes, a retail kiosk can be profitable. You must sell products customers want to buy. You should also look for ways to reduce your overheads and spending to make a profit from your Kiosk.
From a design perspective, using premade or prefabricated elements for the kiosk or booth will lower the cost and potentially increase profit margins.
Bricks and mortar stores and the ailing high-street
I would like to be truthful here and mention that retail, in recent years has had a rough time economically. A kiosk instead of a shop can be a great way of testing a product. If the booth and product is a success. You can then consider creating shop installation – if your kiosk is profitable.
I believe some businesses are harder to emulate online, such as services, things you can smell and taste for example.
The form and function of the kiosk was an important step for the kiosk design process. When designing some of the rough plans in with the look and feel, I considered how it would actually work and sell the products.
For example, how would a customer interact? How would the product be stored overnight? Where it was placed.
And generally, how would the kiosk be built!
We needed an idea, even if the main building wasn’t left to me (us).
These were all important steps in the Kiosk design. And hence, this is why the cargo wooden boxes tied in. They were modular, easy to stack, looked intentional. And could be painted easily.
Conclusive Answer – what is a kiosk? Retail kiosk example
A kiosk is a freestanding booth, cabin or shack that is temporarily built, positioned, or installed. Kiosks are often found in walkways of shopping malls and retail centres. You will often find a kiosk in national parks, markets, and tourist spots too.
A retail kiosk is a great way of promoting a brand or selling a product without having to spend a fortune. You can also source ready-made kiosks which are often made from fibre glass.
Where to get retail kiosk example ideas?
The kiosk displayed above is an example of a retail outlet I co-designed. You can refer to the illustration for ideas kiosk examples. Another good place to find examples of kiosks is Pinterest.
What is a “kiosk store?” ( In Detail )
Still confused as to what a kiosk store actually is? It’s not a shop or not quite a stall.
What is a kiosk store? A Kiosk is a booth, cabin or shack or outlet in which you can serve or help customers.
A kiosk store is a pop-up or temporary stand in which you can sell products or merchandise. Kiosks are not permanent fixtures although they can be integrated with the environment.
The merits of the kiosk store are that you can sell a range of products and merchandise. You can test the market before committing to a permanent shop or longer lease.
You may get a kiosk that has a lease for 3 months 6 months or a year. It comes down to how much pay the landlord for a lease on your store.
Being flexible and not fixed to a long term contract is another potential advantage to a kiosk store or shop.
Getting started on creating a pop-up kiosk store
Below is a shortlist of helpful tips to get you started on your first pop kiosk store! These are especially helpful if you are new to creating your own kiosk and are in the early stages of starting up your brand.
Get the dimensions for your space and see what you need to work with.
Often malls and retail centres will have a top-down view or plan and layout of the area. It is better still if they have the written dimensions of your allocated space.
This will save you the trouble of having to go to the shopping centre to take measurements.
In addition to the floor plan to help you design a kiosk. Any diagrams with notification of electrical points, fire exits, ventilation, and sprinklers will be important to know about and should be factored into your design.
How to design a kiosk | what you can and can’t do with the design
Knowing your limitations with the kiosk and retail space is just as important as to know what you can do with space.
All malls and retail centres are different.
You will find some retail centres are stricter, and others have basic requirements with the visual design.
It is also good to know the limitations and rules on what type of lighting you can and can’t use.
Knowing these rules and limitations for your kiosk design will help you with your design and save headaches further down the line when it comes to the final design and implementation.
Ignoring the rules is a likely way of delaying getting your kiosk or booth open to the public.
When it comes to kiosk design for a retail centre. *You can’t do anything that will pose a fire or safety risk to others.
You can’t build outside of your allocated area and you shouldn’t block items such as sprinklers and ventilation.
How to design a kiosk | Visit The Shopping Centre
If at all possible, I would recommend going to the shopping mall where your kiosk will be situated.
The kiosk concept is important, as is the information you supply about it’s design to the landlords and those granting a license.
You will need to come to an agreement with the design.
After all, the ones granting permission to use their space typically have the final say on the design.
One of my biggest tips I can give you if you are designing your kiosk in-house. Is to create some rough ideas and renders first.
Once you have created some of these polished illustrations or renders of the kiosk. Send them off for initial approval.
If this initial design is approved.
Then add the details ‘after’ this stage of the kiosk design process
If you send a 100% polished final design of your kiosk draft of your design and it needs to be changed – as design often does. then you may have to go over the entire design document and make those changed throughout.
Instead of having to change just a couple of items on your plan.
Don’t be cheeky either.
Remember what I said about who gets the last say? The chances are, if you are the stand designers who have been granted permission/lease for space – it isn’t you!
Getting your design accepted and then changing your build that deviates too far from the design plan is a huge no-no.
Don’t do it.
This will most likely cause you kiosk delays in the opening if you worry or annoy the landlords.
Do what you agreed in the plan. As much as you can!
Important in kiosk creation – “DO NOT” do this with your kiosk
“Do stick to the agreement.”
The plan – the kiosk concept -once finished and signed off by those granting the lease, should be adhered to. This is a mutual agreement between both you the stand builder on the mall offering the lease for you to place or build a kiosk.
The design plan is in place for you to stipulate your intent and for those granting the lease to see what you intend to do.
This the opportunity for both parties to land on the same page and be happy to go ahead.
Do not do anything that deviates too far from the design plan.
A ‘qualified; stand builder should be allowed room to execute their knowledge. The stand builders should know their craft and will flag when something is a bit off with your idea, it is a good idea to do this during the design process, if possible.
But even with the best intentions, things may arise were ‘minor changes’ need to occur.
If you decide to build custom shutters, new fixtures, wacky lights, things that block or stop ventilation and this is not shown on the original plan – which was agreed.
The solicitors or those granting the lease will either tell you to change it, amend the plan or they will stop you from opening the kiosk.
“that was not was agreed!”
Making substantial changes like this without consulting the landlords / those offering you space is a pointless risk in which you are the only one likely to lose.
Don’t be sketchy.
If you need to make substantial changes, later on, tell everybody involved and amend the design plan.
How to design your kiosk | amend the design if required
By this stage, you should be moving toward the completion of the kiosk design.
If you followed the previous steps, then you will have already shown an illustrated or 3D mock-up of your design.
Working on the design of your retail kiosk in incremental stages is better and saves time in releasing a big 15-page document in 1 go.
Imagine drawing the kiosk 10 or 15 times only to be told you need to change it across all 10 pages of the design document?
That adds a lot of bloat and time to get your design plan completed for your kiosk and may delay in the kiosk installation.
As preferred method, and when possible. I like to submit early design visuals before tightening up on the details.
If you are very lucky, you may not need to amend you design information. And, if this is the case. You can submit your design document and mark it as complete.
Get the sign off from the parties involved in running the mall. And you are getting closer to building your kiosk.
Preparing the PDF document of your booth concept for the landlord
If you are a qualified designer, you will be familiar with the different programs you can use to wrap up all of the documents into one neat and tidy plan.
As a general guide, if you are not using a standardised piece of software that creates documents. You can either go to a ‘Save As’ under file > menu or more often than not “export’ which will give similar document saving options.
If you are a Graphic Designer, then you can either use Adobe Indesign, Illustrator of Adobe Acrobat to compile together the images and artwork into a single PDF plan.
How to design your kiosk | getting it ready kiosk/stand builder
By this point, you will have most likely had your design signed off and be ready for the visualisation to be turned into something tangible for retail.
You may or may not have had the stand builders involved for consultation in the early stages.
The communication with the stand builders is an important step. When working with stand builders on the installation of the kiosk, make sure the document is easy to read and follow.
Clearly write the measurements, the materials, the functionality, lighting information on the design plan.
Make it easy to read and understand as much as possible.
Example of the project for Bluewater (inspiration)
As part of a project for a new retail unit that was to be put into Bluewater shopping centre – I was heavily involved in the kiosk design.
These visuals I am sharing are from that kiosk design. You may be interested In looking at these for inspiration on your kiosk design.
The design followed many of the core processes and principle mention throughout.
Branding, modular design and methods for easy storage and stacking to name a few.
Along with the team I worked with at the time, we also visited the retail centre before creating the design.
Have a look at the images for your own reference and inspiration.
Project for Bluewater
These are just some of the artboards that contributed to the project.
The image of the concept above is another example of a booth or kiosk concept that would be presented to a landlord.
How to save money on your kiosk design
To save money on your kiosk design you should consider “modular design”. Modular design, or designing your kiosk in a way that it can easily be taken down and assembled elsewhere is a strong money-saving tactic.
Another simple way to save money on your kiosk design.
Present your rough ideas sooner rather than later. Don’t wait to show your best-polished work to the very end of the near building stage. Time is money. Show your design intent sooner rather than later to those offering a lease.
Last tip for reducing cost on kiosk design – look and ready-made solutions.
The more ‘bespoke’ your kiosk design is. The more likely you are to need to spend money on custom installation and building.
The design above is an example of a kiosk design that uses the modular method. This is so it can be assembled and taken down more easily and potentially moved to another shopping centre in the future.
You can also consider what resources are available to you. Such as this crate!
How to design your retail booth (in-house)
By following the steps above you should design your own kiosk in stages and by following the limitations set in the plan.
Consider the materials, branding, cost, and work hours to build and install the kiosk also.
Designing a kiosk is not a small undertaking. You should seek advice from those that know how to build kiosk and from the owners.
In order to design a kiosk that is suitable for a retail environment, your need to create a detailed plan drawing that illustrates the intent and clearly shows key information about its construction.
With regards to useful information to include on the construction plan, you should consider adding the following pieces of information:-
Kiosk size and floor plan with measurements
An illustration or render of the kiosk
Detailed pull-outs of what is happening with the construction
Notes on materials
Where electrical points will need to be added.
How and where customers can pay
How the Kiosk can be made secure overnight.
There are many factors that you may need to be included in your kiosk design plan. And to what degree and detail you need to create your proposal,l is down to your and the owners of the mall that are leasing you space.
Help with ‘designing’ your kiosk
If you have found this article helpful and over you, some step by step guidelines follow you may also be interested in contacting me or looking at my freelance kiosk design services.
Feel free to share this article to any budding kiosk or retail designers.
This project is an example of a Snakes and Ladders board game that I had the privilege in being involved in creating!
Many elements of this game, uses the Snakes & Ladders mechanics and adds additional aspects to the gameplay.
Additional elements included items such as game cards and collectible tokens. Or to be specific, Bones! Which were needed to complete the game and the end of the player journey.
You will find this post helpful if you are looking for ideas and inspiration to create or commission your own Snakes and ladders styled game.
I will cover my creative process and journey in helping to bring my client’s passion project to life – here is an example of a snakes and ladders type game. Which I had the pleasure of helping to create!
Or, as it was actually called in the end.
Creating a Snakes & Ladders type game
It is unfair to say that this is only a Snakes & Ladders game.
For example, when you play Snakes and Ladders, you roll a dice and move around the board trying to dodge the snakes and use the ladders as shortcuts.
With Dino Break, the game combines both challenging questions and token collection to win the game.
When the player lands on the spaces around the board, You ( the player ) must take a card from the deck and read aloud the questions which are themed around dinosaurs (palaeontology).
If the player gets the question correct, they take a token.
You need 6 tokens to win the game and free your friend.
This is an example of what can be done with Snakes & Ladders as a framework and adding to it.
To create the Dino Break game, including the mechanics of the game. It borrowed many of the gameplay elements from snakes and ladders and pushed it to new levels.
Extra parts were added to the game including cards, questions, points, and ‘nasty cards’ that cost the player points.
Examples of the complete prototype game
This is the printed prototype of the game complete with the outer box, game board, cards, rules, and tokens.
The look and the feel for the game were established once the core design had been created.
The narrative for Dino Break
Most of the core mechanics of the game were already supplied to me before I itemised what was needed for this jailbreak/snakes and ladder-type game.
Part of my core roll for this game was the creation of the game narrative. I created a story that would be told through the visuals and character design for the game. – The theme.
It was already established that the players would need to save or free a creature at the end of the game to win.
In order to win the game and free the prisoner, something would need to be collected throughout the game. Tokens, that would represent points.
This allowed for plenty of room for experimentation and the direction of the visual narrative. I took down the path of cartoon prehistoric.
Characters for the game | the players
The other part of my involvement in the making of this game was in creating character concepts. As an extra layer, I suggested that there should be a ‘good team’ and ‘bad’ team.
Protagonist and antagonist.
By default, you would assume that a bloodthirsty Dinosaur would be a villain. A big toothy dinosaur that eats little friendly dinosaurs or cave people!
I wanted to make this breakout game a bit different. Instead of villainous creatures. I made the cavemen the villains and the Dinosaurs the friendly ones – or the hunted!
The Players | The Crazy Saurs
As part of the game, I came up with 4 different playable characters ( and 2 blank playing cards ) in which you can play as any of the 4 different Dinosaurs or … Crazy Saurs
A “very rough” post-it note prototype of the game was sent emailed to me to inspect and decide and the best course of action.
I broke project down into manageable stages. Considering how I would need to achieve x y z on a budget.
Once the core goal was agreed. I set about roughing out the concept for the characters and the look and feel for the game.
Some minor suggestions were offered to the “mission” of the game. How to win.
With the concept, I took it as a snake and ‘laddersesque’ game and considered what we could do differently from a design standpoint. Everybody knows Snakes and Ladders – but what could be done differently.
I offered a range of ideas for the core components. Here is a rough list of core components for the game prototype.
Dino Break rough components and cutting list
Create the characters and character cards
Top of game box
Bottom of game box
Other bits and pieces
For milestones for the clients and to keep everybody as involved as possible. I showed the project to the clients to keep them in the loop.
I polished the design until it was complete.
Once the visual design was complete along with the flat mockup, I sent the game artwork away to be printed.
Example of Snakes and Ladders board game – Dino Break
This game allowed me to flex my design muscles and jump in with both feet.
You may also feel inspired by this board game example to create your own project.
Thank you for reading.
"I was very impressed with the work itself and your designs were exactly what me and the child had in mind.
You kept to deadlines and were very punctual and took on board any amendments and got these done quickly.
You were a great businessman but also a fantastic person to work with. And you should be proud of the service you provided as you made one little boy's dreams come true." - Anonymous. (Dino break)
If you would like to read more on board game design related articles you can do so by following the links below.
This article is an example of an educational snakes and ladders board game. All content design, cards, characters are copyright to their respective owners. DO NOT STEAL THIS ARTWORK or claim this game as your own.
This post has been written to answer how to get into the board game design industry and what you can do to potentially get through those elusive hidden board game industry doors.
Getting into the board game industry is both simple yet difficult. When you know how and where to look, it Is simple.
When you do not know where to begin, getting into the board game industry is difficult, or at least finding the hidden doors is hard.
Boardgame design is experiencing a creative renaissance and there is no better time to join this growing fun and creative business. Nobody could blame you for wanting to work for a board game company at this time.
Getting involved in the industry is fun, creative, and rewarding!
What does it really mean to be In the board game industry?
Many board game designers are individuals and small teams with board game design being their passion. Their companies and side projects may run secondary to another main source of income.
In other words, their board game companies are paid hobbies that may bring them additional income and fulfilment.
These are all people who have got into the industry and make up for a large portion of the creators behind board games and the creative board game development.
Many of these smaller independent games design companies might be friends, partners, husband and wife teams etc which make up the board game ‘in’ crowd.
To get into the board game design industry, these smaller teams started to create games for the love of making games and published their own.
The smaller studios and tabletop game developers often grow their companies from a side passion to something that can earn money and allow them to continue to make board games.
Of how to get into the board game design industry and get involved with the big publisher to sell your game – that’s a battle in itself and are 2 very different doors into the industry.
Details below, if you are looking at working in the tabletop gaming industry, want to work for a game publisher or sell your game, idea or product then this helpful post is for you.
how to get into the board game design industry and work with smaller publishers and designers
If you are just starting out, looking to change career, or launch a passion project you can start creating your board game now.
There is no harm in starting small on a hobby project and working your way up to the bigger companies later if that is what you want to do.
There is also no shame in working with smaller companies and staying with little studios. By being part of a small team or going solo, you can get hands on experience with game design and development on many levels and in many “departments”.
As with various creative roles in the smaller outfits, it is a great way of being shown the ropes when you are part of a small unit.
But, even getting involved with smaller studios can be a challenge if you don’t want to go solo or you are just starting out.
Here are some tips on how to get into the board game industry and work with smaller developers and publishers.
Steps on how to get involved with (smaller businesses) in the board games industry
1 ) Have an interest in board games! This should be a given, but if you want to create some games, great! If you just want to make quick money, consider other careers.
2 ) Start creating games. Make it all about the game and the enjoyment of creating games. If you are stuck for ideas consider making a personal game project with a pencil and paper. You can make a fan game to, like this website shows – how to create a HeroQuest style game.
3 ) Take an interest in other games that have been created. Ideas rarely come from nowhere! Show interest in what types of games you like to play.
4 ) Sign up to board game forums and become an active member
5 ) Hang around with board game creators! You can attend various meetups and casual board game events
6 ) Network work extensively
That list of steps is a simplified way of what you can do to get into the tabletop gaming business and work with the smaller studios and independent makers.
There are many ways of accessing the industry and at varying levels.
And to be involved – is to be involved!
Enjoy games and meet people that also enjoy creating games, make connections In the gaming field.
how to access the board game industry and sell your game (small scale)
If you want to get serious and commercialise your game, meeting the right people is both important to this goal and challenging.
But how do you make these all-important contacts?
It is a case of where to be and where to look.
The most simple first step to making some initial contact in the industry is by going onto forums, looking at board game directories, and seeing what companies you find on Google.
This is the most straightforward, but in my opinion – not the most effective solution for making contacts in the board game industry.
Meeting face-to-face and showing what you can do is better. You can build up a rapport and discuss board games there and then. Be it at a show or a networking event.
So ‘where’ to meet these contacts and get into the board game design industry.
Get involved with the board game industry by attending shows and conventions
One of the best ways of getting involved with the board game industry is by showing up to conventions and shows and saying “hi”. Go to the boardgame stands, say hello and talk about your passion and see where it may lead!
Going to conventions and shows will also broaden your view on the industry as a whole. You get to meet companies that focus on party games, board games for the family, adult games, card games, poker games, RPG’s, science fiction, fantasy, games for young children!
There are too many to list.
Going to shows is a big way to build those all-important contacts.
Another way of getting into the industry, is through self-proclamation!
Self-publish your board game! “I am a board game developer”
I am a board game designer! Therefore, I am part of the board game industry!.
Another way to get into the board game design industry is by creating your own games and products. You may have already created your own game or aspire to create a game. By actually creating a game or products around gaming you can say –
“You are part of the board game industry”
To what capacity? That can be left to interpretation.
Creating a game and building a board game design career
The main focus of this article is on how to get into the board game design industry and creating your own games is early access to this.
I do not wish to deviate too much into the intricacies of creating a board game in this article. Creating board games is a skill in itself that deserves more than just a few sentences.
You can read more on creating a retail-ready game here if you want to focus on board game creation and selling your own products.
If you would like help with creating your game, you may also wish to look at the board game design services page or get in touch via my contact form.
Creating your first game or board game product is a great way of getting into board game creation. You can learn a lot from even just making a prototype. You can either pitch your prototype to a company or look at selling it yourself.
Getting involved with the big board game publishers (selling to and working with)
Getting into the board game design industry is challenge number 1. Eg create a game or fan game) and show what you can do. Set up a business.
Working ‘with’ or ‘in’ the BIG board game companies is a separate challenge in itself, and tough inner circle to break into.
Because it is hard to get into, it certainly doesn’t mean that it isn’t worth it. Especially from a financial or publicity standpoint.
Here are few listed benefits as to why getting your board game into a larger board game can help your and your board game development career.
The benefits of getting your game in with a big company (selling your game)
Larger market penetration and industry coverage. The larger board game companies – publishers and distributors are more likely to have the retail and business channels to sell more copies of your board game in higher volumes. They might be good to approach after you have also (potentially) created a Kickstarter, if crowdfunding is a path you take.
Great marketing for your board game. At first, getting your name out there can be a huge advantage for the future and for growing your board game design business.
More revenue – Having more revenue isn’t the same as having a higher margin (making more money per individual unit) The the big retailers are likely to shift larger volumes of your game than just you on your own.
More on the example below.
Selling your game through a larger board game company vs do it yourself – rough example
Although “do it yourself” is a great way of getting into the board game industry, you will have to out a lot of energy into multiple avenues of the business. As opposed to the bigger business may be able to sell your game in larger volumes.
Do it yourself method
You sell 100 units, throw all of your time and energy into distribution and logistics – earn £3 (profit) unit for example per game. You take away £300
Selling your game through a large publisher or distributor (getting involved with the companies)
As an example, you sell 10,000 units through a board game publisher or distribution company and earn £2 per unit. (rough example – NEVER a guarantee)
Per unit, that is less.…
The publishers will take a larger cut – BUT – you earn £2 x 10,000 = £20,000. The bigger companies have access and possibly bigger selling power.
Not only will you be more likely to sell higher volumes through a board game distributor or publisher. It will allow you to focus more on board game development and design. If that is what you want to do.
To get involved with the large publishers can be difficult if you are starting out in your career. The next section focuses on how to get into the board game design industry and work with the big board game companies.
“The easier you make it for the businesses to sell your game and increase ‘their’ revenue. The easier you will make it for yourself.”
How to get your board game into the big companies, publishers and retailers
If you are board game designer and developer or an aspiring creator! You may have ambitions to get your game into the big publishers and distributors.
As with any businesses, and contrary to popular belief, most companies and buyers are risk-averse. If working with you and your game proves to be a potential risk with weak financial returns, they won’t sell your game.
To get involved with the big companies in the board game industry, make your game retail-ready and full or promise.
The easier you make it for the businesses to sell your game and increase ‘their’ revenue. The easier you will make it for yourself.
In other words, earn more revenue for them and earn more revenue yourself.
Getting yourself and your board game ready for retail
In order to get into the board game industry, I have written a couple of design-focused entrepreneurial tips that will help you in creating a game for retail in mind.
Creating your game and playing it is one thing but creating game that gets the attention of the bigger businesses is another.
* it should be noted that reading posts and saying “is that all” it takes is not the best mindset to start on. Creating games and creating games ready to be sold is a big time consuming effort and can be a labour of love many.
Tick boxing alone, will not guarantee the success of a game. Use your initiative, use critical thinking, and be prepared to try and try again to crack that industry!
How to work for a board game company (in house, freelance)
To work for a board game company you need to prove that you can work in a relevant field in the board game industry and also work as part of a team!
There are various skills, roles and departments for budding games designers to consider :
To answer “how to work for a board game company“, be it freelance, contract, or in-house, you should consider working on skills that will lend itself to the game company you wish to work for or with.
As with the list of skills and roles above, this is a glance at some or the roles and departments available that you can work in. If you wish to work in a more permanent position at a company or a board game publisher you should network and look on job boards to find the ideal position for you.
You may also need to be prepared to move location for most jobs if you wish to work in-house.
What is the ‘best’ way of getting work in the board game industry?
There isn’t a single and clear cut path of how to get into the board game industry, each journey and career will be unique to the individual.
To choose which is the best way, as based on opinion, experience, and observations on how to get into the board games business. I would say the following are some of the best and most prominent ways of getting into the tabletop gaming industry.
1) Have a passion for tabletop games or/and creating games
2) Meet the right people for your game niche and share passion, knowledge, and skills with games and creating games.
3) Attend trade shows and make contacts. Network with other board game creators * ( personnel and favourite/ best method)
4) Look on jobs boards in the creative industries and dedicated board game communities. Facebook and Board game geek
5) ‘Niche’ on a certain skills and keep scouring the communities equipped with a portfolio or examples of what you can do!
6 ) And above all else – the best way on getting into the board games is to keep trying if you are passionate about board games!
“We found these contacts mostly through trade shows and events.“
How to get into board game design industry | A firsthand account
I wanted to discuss my first-hand account of how I became involved in the board game industry and how you may find my story interesting or helpful in your creative journey!
I was involved In creating a party game at my previous job. It was created as part of “Product Development – innovation engine” which was a weekly process that was rolled out from 2016.
I and the team at the time realised that a game might be popular. It was inspired by something a colleague had seen on TV. I was sceptical initially but I was won around. (good job!)
We spent a few months designing and developing a party game.
The game was a commercial success and we went on to develop more products and expansion at the request of a large board game retailer. This opened a very wide door to more investment.
From there other retailers also requested the game. It grew in popularity in the UK.
We found these contacts mostly through trade shows and events. They were a mixture of board game distribution companies, smaller retailers, and high-street shops.
That was my first-hand experience in working commercially in board games and 1 first-hand example of how to get into the board games industry.
Off my own back.
I then started to find more contacts at conventions and shows. Many of the these people I networked with were a mixture of small independent game designers to larger-scale board game developers.
And to this day, I am always looking for ways of building new contacts and ways I can help independent board game developers create their game.
That was an (‘is’) part of my professional journey.
An example of how to start early – get your children to start making games!
This is an example of somebody that has the will and drive to create something they love! This person was undeterred by pessimism, cynicism, and the knowledge of money!
Just the want and the like of creating their own game. I think there is a lesson us adults we can learn here.
* For confidentially, I cannot mention in detail about the parties involved.
I wanted to draw your attention to this prototype by a budding game designer. ( my part was in the visual and creative design + getting it ready to look at )
The client started first by drawing a rough game on post-it notes and mapping out the game.
They had already playtested and worked out the mechanics before contacting me. They just wanted to figure out “how to make it”.
Having something physical to show looks both professional and that you are serious and passionate about the board game industry. This will be your early steps of how to get into the board game design industry
People are often tactile and like to look by touch also.
How to get into the board game design industry – The final answer
To consolidate and simplify the answer, there are a couple of main routes on how to work in the board games industry.
The main path is by making the right contacts at shows, conventions, and events – meeting the right people in senior positions at board game companies will put you at a strong advantage.
Another alternative way of getting into the board game industry is by creating and publishing your own game and making yourself part of the industry.
The final point for you to get into the industry is by looking at niche board game job boards or job boards in creative industries. Look on Facebook and Board Game Geek also
With many creative businesses – a big part of it is, who you know, what you can do.
Love (or like) what you do!
that is how you can get into the board game industry. Persistence, passion, and having a lot of good relevant business contacts in the business. And trial and error, luck and determination.
If you have found this post helpful, feel free to share. All the best in your board game creation career.
In your journey into getting into the Boardgame design business you may also find some of the following articles helpful.
Other helpful topics to help you get into the industry
The games and images in this article are all copyrighted, please do not use or distribute. Handy tips – how to get into the board game design industry and how to work for a board game company.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.